{
  "$description": "Brand: JM Lexus (jm-lexus@1.0.0)",
  "color": {
    "swatches": {
      "$description": "Source-of-truth color swatches from palette jm-lexus@1.0.0",
      "lexus-black": {
        "$value": "#000000",
        "$type": "color",
        "$description": "Primary brand mark color — wordmark and signage."
      },
      "lexus-graphite": {
        "$value": "#1A1A1A",
        "$type": "color",
        "$description": "Deep near-black for headlines on light surfaces."
      },
      "lexus-ash": {
        "$value": "#3D3D3D",
        "$type": "color",
        "$description": "Body text and primary content color."
      },
      "lexus-silver": {
        "$value": "#6B6B6B",
        "$type": "color",
        "$description": "Secondary text — references brushed-chrome accents."
      },
      "lexus-platinum": {
        "$value": "#B5B5B5",
        "$type": "color",
        "$description": "Tertiary text and divider lines."
      },
      "lexus-pearl": {
        "$value": "#F2F2F2",
        "$type": "color",
        "$description": "Soft surface tint — quiet panels."
      },
      "lexus-white": {
        "$value": "#FFFFFF",
        "$type": "color",
        "$description": "Page background and reversed wordmark fill."
      },
      "lexus-chrome": {
        "$value": "#8E8E8E",
        "$type": "color",
        "$description": "Mid-gray used for the chrome-finish brand accents."
      }
    }
  },
  "font": {
    "$description": "Typography roles mapped to font atoms",
    "heading": {
      "family": {
        "$value": [
          "Helvetica Neue",
          "Helvetica",
          "Arial",
          "sans-serif"
        ],
        "$type": "fontFamily",
        "$description": "heading role → Helvetica Neue (helvetica-neue@1.0.0)"
      },
      "weight": {
        "400": {
          "$value": 400,
          "$type": "fontWeight"
        },
        "700": {
          "$value": 700,
          "$type": "fontWeight"
        },
        "$description": "Available font weights"
      }
    },
    "body": {
      "family": {
        "$value": [
          "Helvetica Neue",
          "Helvetica",
          "Arial",
          "sans-serif"
        ],
        "$type": "fontFamily",
        "$description": "body role → Helvetica Neue (helvetica-neue@1.0.0)"
      },
      "weight": {
        "400": {
          "$value": 400,
          "$type": "fontWeight"
        },
        "700": {
          "$value": 700,
          "$type": "fontWeight"
        },
        "$description": "Available font weights"
      }
    },
    "mono": {
      "family": {
        "$value": [
          "JetBrainsMono Nerd Font",
          "JetBrains Mono",
          "Fira Code",
          "Menlo",
          "Monaco",
          "Consolas",
          "Liberation Mono",
          "monospace"
        ],
        "$type": "fontFamily",
        "$description": "mono role → JetBrainsMono Nerd Font (jetbrainsmono-nerdfont@1.0.0)"
      },
      "weight": {
        "100": {
          "$value": 100,
          "$type": "fontWeight"
        },
        "200": {
          "$value": 200,
          "$type": "fontWeight"
        },
        "300": {
          "$value": 300,
          "$type": "fontWeight"
        },
        "400": {
          "$value": 400,
          "$type": "fontWeight"
        },
        "500": {
          "$value": 500,
          "$type": "fontWeight"
        },
        "600": {
          "$value": 600,
          "$type": "fontWeight"
        },
        "700": {
          "$value": 700,
          "$type": "fontWeight"
        },
        "800": {
          "$value": 800,
          "$type": "fontWeight"
        },
        "$description": "Available font weights"
      }
    }
  },
  "$extensions": {
    "com.brand-atoms.rules": [
      {
        "type": "contrastRatio",
        "target": "text-primary",
        "severity": "error",
        "rationale": "Lexus Graphite (#1A1A1A) on Lexus White (#FFFFFF) measures ~18:1 — well past the AAA 7:1 floor. The luxury-automotive audience reads on a range of devices and lighting conditions (showroom signage, mobile inventory pages, financing PDFs); the brand's quiet-confidence posture justifies an AAA target rather than the AA minimum.\n",
        "against": "background",
        "minRatio": 7,
        "standard": "WCAG-AAA"
      },
      {
        "type": "colorChoice",
        "target": "roles.colors.mark",
        "severity": "error",
        "rationale": "The Lexus L mark is rendered in solid black on light surfaces or solid white on dark surfaces — never in chrome, gradient, platinum, or a brand-accent tint. Lexus's global dealer identity standards published via lexus.com consistently enforce a two-tone-only treatment of the emblem.\n",
        "allowed": [
          "lexus-black",
          "lexus-white"
        ],
        "forbidden": [
          "lexus-chrome",
          "lexus-platinum",
          "lexus-pearl",
          "lexus-ash",
          "lexus-silver"
        ]
      },
      {
        "type": "forbiddenTreatment",
        "target": "logo",
        "severity": "error",
        "rationale": "The Lexus mark is among the most-protected luxury marks in the world. Only Lexus-approved variants, clearspace ratios, and color treatments are permitted; dealer co-marks (JM Lexus) must respect the Lexus dealer-identity guidelines published by Lexus to its franchised network. Any treatment that softens or distorts the silhouette violates dealer compliance.\n",
        "treatments": [
          "stretched",
          "rotated",
          "recolored",
          "drop-shadow",
          "on-busy-photo",
          "inverted-without-variant",
          "gradient-fill",
          "outlined-only"
        ]
      },
      {
        "type": "contextRestriction",
        "target": "roles.colors.accent",
        "severity": "error",
        "rationale": "Lexus Chrome (#8E8E8E) is the brushed-silver accent that evokes the marque's polished-metal trim. It functions as a secondary-emphasis color — never as a primary call-to-action or as a signal for errors or destructive actions. The Lexus visual system has no warning-red; chrome and white-on-black do the entire signaling job.\n",
        "allowedContexts": [
          "feature-detail",
          "secondary-emphasis",
          "print"
        ],
        "forbiddenContexts": [
          "cta-primary",
          "error-state",
          "destructive-action"
        ]
      },
      {
        "type": "compositionConstraint",
        "target": "roles.colors.identity",
        "severity": "error",
        "rationale": "The Lexus near-black canvas is engineered to sit next to its own white / chrome / platinum scale, not next to the parent Toyota red or the JMFE signal-yellow / heritage gold. Co-locking JM Lexus with the parent JMFE palette is forbidden in dealer-facing materials per the Lexus dealer-identity separation rule — JM Lexus presents as Lexus first.\n",
        "pairsWith": [
          "lexus-white",
          "lexus-chrome",
          "lexus-platinum"
        ],
        "doesNotPairWith": [
          "toyota-red",
          "jmfe-signal-yellow",
          "jmfe-gold"
        ]
      },
      {
        "type": "fontPairing",
        "target": "typography.display",
        "severity": "error",
        "rationale": "Lexus's display typography (the licensed Nobel face, represented here by Helvetica Neue) carries a quiet, restrained voice that depends on a strong size hierarchy between display and prose. A 1.6× minimum ratio preserves the typographic distinction Lexus uses across vehicle marketing and dealer sites — display reads as headline, prose as body, with no ambiguity in the middle.\n",
        "requires": "prose",
        "minSizeRatio": 1.6
      },
      {
        "type": "accessibilityRequirement",
        "target": "*",
        "severity": "warning",
        "rationale": "WCAG 2.1 Success Criterion 1.4.6 (Contrast Enhanced — Level AAA). The Lexus monochrome system trivially clears the 7:1 enhanced-contrast bar, and a luxury-automotive consumer experience benefits from the enhanced legibility floor on financing pages, specification tables, and dealer paperwork.\n",
        "standard": "WCAG-AAA",
        "criterion": "1.4.6"
      }
    ],
    "com.brand-atoms.assets": [],
    "com.brand-atoms.provenance": {
      "source": "https://www.jmlexus.com/",
      "license": "Proprietary — All Rights Reserved",
      "attribution": "JM Lexus — a JM Family Enterprises company. The Lexus trademark, \"L\" emblem, and all dealer-identity standards belong to Lexus, a luxury division of Toyota Motor Corporation. JM Lexus inherits the Lexus dealer-brand standards in full; no JM-specific identity deviates from the parent Lexus system. JM Family Enterprises, Inc. holds the dealer franchise.\n",
      "importedDate": "2026-05-19",
      "notes": "1.0.0 audit upgrade of jm-lexus@0.1.0 — preserves the original Lexus monochrome palette + Helvetica Neue substitution for Nobel, adds identity / on-identity roles (identity = near-black canvas appropriate to a dark-luxury system), and expands the rules block from 2 to 7 typed entries grounded in observable Lexus global identity material on lexus.com and the deployed jmlexus.com site. The 0.1.0 spec remains the historical baseline.\n"
    },
    "com.brand-atoms.references": {
      "palette": "jm-lexus@1.0.0",
      "fonts": {
        "heading": "helvetica-neue@1.0.0",
        "body": "helvetica-neue@1.0.0",
        "mono": "jetbrainsmono-nerdfont@1.0.0"
      }
    }
  }
}
