# JM Lexus

> `jm-lexus@1.0.0`

JM Lexus is a JM Family Enterprises retail dealership in Margate, Florida — long the highest-volume Lexus dealer in the United States — operating under the global Lexus dealer-identity standards. Voice: "World-Class Shopping Experience." Visually, JM Lexus inherits the Lexus monochrome luxury system: a near-black canvas, brushed-chrome accents, and the Lexus L mark as the singular point of color (or rather, of polished gray). Display type targets a neutral grotesk in the spirit of Lexus's licensed Nobel face, rendered here as Helvetica Neue until the licensed kit is supplied for production work.


**Tags:** `automotive`, `dealer`, `luxury`, `jmfe`, `lexus`, `monochrome`, `dark-first`

## Atoms

### Palette

**JM Lexus** · `jm-lexus@1.0.0` · Proprietary — All Rights Reserved

> JM Lexus dealer palette built on the standard Lexus luxury system: monochrome black + brushed-silver chrome with a near-white surface, reflecting the parent Lexus visual identity used at every Lexus dealership including JM Lexus in Margate, FL. 

### Fonts

| Role | Font | License | Classification |
|------|------|---------|----------------|
| `heading` | **Helvetica Neue** `(helvetica-neue@1.0.0)` | Proprietary — Linotype/Monotype; bundled with Apple OS | sans-serif |
| `body` | **Helvetica Neue** `(helvetica-neue@1.0.0)` | Proprietary — Linotype/Monotype; bundled with Apple OS | sans-serif |
| `mono` | **JetBrainsMono Nerd Font** `(jetbrainsmono-nerdfont@1.0.0)` | OFL-1.1 | monospace |

## Swatches

| ID | Name | Value |
|----|------|-------|
| `lexus-black` | Lexus Black | `#000000` |
| `lexus-graphite` | Lexus Graphite | `#1A1A1A` |
| `lexus-ash` | Lexus Ash | `#3D3D3D` |
| `lexus-silver` | Lexus Silver | `#6B6B6B` |
| `lexus-platinum` | Lexus Platinum | `#B5B5B5` |
| `lexus-pearl` | Lexus Pearl | `#F2F2F2` |
| `lexus-white` | Lexus White | `#FFFFFF` |
| `lexus-chrome` | Lexus Chrome | `#8E8E8E` |

## Mode role mappings

### Light mode

| Role | Swatch | Hex |
|------|--------|-----|
| `background` | `lexus-white` | `#FFFFFF` |
| `surface` | `lexus-pearl` | `#F2F2F2` |
| `surface-elevated` | `lexus-white` | `#FFFFFF` |
| `text-primary` | `lexus-graphite` | `#1A1A1A` |
| `text-secondary` | `lexus-ash` | `#3D3D3D` |
| `text-tertiary` | `lexus-silver` | `#6B6B6B` |
| `primary` | `lexus-black` | `#000000` |
| `primary-hover` | `lexus-graphite` | `#1A1A1A` |
| `accent` | `lexus-chrome` | `#8E8E8E` |
| `success` | `lexus-silver` | `#6B6B6B` |
| `warning` | `lexus-ash` | `#3D3D3D` |
| `error` | `lexus-black` | `#000000` |
| `info` | `lexus-silver` | `#6B6B6B` |

### Dark mode

| Role | Swatch | Hex |
|------|--------|-----|
| `background` | `lexus-black` | `#000000` |
| `surface` | `lexus-graphite` | `#1A1A1A` |
| `surface-elevated` | `lexus-ash` | `#3D3D3D` |
| `text-primary` | `lexus-white` | `#FFFFFF` |
| `text-secondary` | `lexus-pearl` | `#F2F2F2` |
| `text-tertiary` | `lexus-platinum` | `#B5B5B5` |
| `primary` | `lexus-white` | `#FFFFFF` |
| `primary-hover` | `lexus-pearl` | `#F2F2F2` |
| `accent` | `lexus-chrome` | `#8E8E8E` |
| `success` | `lexus-platinum` | `#B5B5B5` |
| `warning` | `lexus-pearl` | `#F2F2F2` |
| `error` | `lexus-white` | `#FFFFFF` |
| `info` | `lexus-platinum` | `#B5B5B5` |

## Brand semantic roles

### Colors

| Role | Swatch | Hex |
|------|--------|-----|
| `identity` | `lexus-black` | `#000000` |
| `on-identity` | `lexus-white` | `#FFFFFF` |
| `primary` | `lexus-black` | `#000000` |
| `primary-hover` | `lexus-graphite` | `#1A1A1A` |
| `accent` | `lexus-chrome` | `#8E8E8E` |
| `mark` | `lexus-black` | `#000000` |
| `text-primary-light` | `lexus-graphite` | `#1A1A1A` |
| `text-primary-dark` | `lexus-white` | `#FFFFFF` |
| `background-light` | `lexus-white` | `#FFFFFF` |
| `background-dark` | `lexus-black` | `#000000` |
| `surface-light` | `lexus-pearl` | `#F2F2F2` |
| `surface-dark` | `lexus-graphite` | `#1A1A1A` |
| `border-light` | `lexus-platinum` | `#B5B5B5` |

### Typography

| Role | Font role key |
|------|---------------|
| `display` | `heading` |
| `prose` | `body` |
| `code` | `mono` |

## Rules

### 🛑 error (6)

#### `contrastRatio` → `text-primary`

- **against:** `background`
- **minRatio:** `7`
- **standard:** `WCAG-AAA`

> Lexus Graphite (#1A1A1A) on Lexus White (#FFFFFF) measures ~18:1 — well past the AAA 7:1 floor. The luxury-automotive audience reads on a range of devices and lighting conditions (showroom signage, mobile inventory pages, financing PDFs); the brand's quiet-confidence posture justifies an AAA target rather than the AA minimum. 

#### `colorChoice` → `roles.colors.mark`

- **allowed:** lexus-black, lexus-white
- **forbidden:** lexus-chrome, lexus-platinum, lexus-pearl, lexus-ash, lexus-silver

> The Lexus L mark is rendered in solid black on light surfaces or solid white on dark surfaces — never in chrome, gradient, platinum, or a brand-accent tint. Lexus's global dealer identity standards published via lexus.com consistently enforce a two-tone-only treatment of the emblem. 

#### `forbiddenTreatment` → `logo`

- **treatments:** stretched, rotated, recolored, drop-shadow, on-busy-photo, inverted-without-variant, gradient-fill, outlined-only

> The Lexus mark is among the most-protected luxury marks in the world. Only Lexus-approved variants, clearspace ratios, and color treatments are permitted; dealer co-marks (JM Lexus) must respect the Lexus dealer-identity guidelines published by Lexus to its franchised network. Any treatment that softens or distorts the silhouette violates dealer compliance. 

#### `contextRestriction` → `roles.colors.accent`

- **forbiddenContexts:** cta-primary, error-state, destructive-action
- **allowedContexts:** feature-detail, secondary-emphasis, print

> Lexus Chrome (#8E8E8E) is the brushed-silver accent that evokes the marque's polished-metal trim. It functions as a secondary-emphasis color — never as a primary call-to-action or as a signal for errors or destructive actions. The Lexus visual system has no warning-red; chrome and white-on-black do the entire signaling job. 

#### `compositionConstraint` → `roles.colors.identity`

- **pairsWith:** lexus-white, lexus-chrome, lexus-platinum
- **doesNotPairWith:** toyota-red, jmfe-signal-yellow, jmfe-gold

> The Lexus near-black canvas is engineered to sit next to its own white / chrome / platinum scale, not next to the parent Toyota red or the JMFE signal-yellow / heritage gold. Co-locking JM Lexus with the parent JMFE palette is forbidden in dealer-facing materials per the Lexus dealer-identity separation rule — JM Lexus presents as Lexus first. 

#### `fontPairing` → `typography.display`

- **requires:** `prose`
- **minSizeRatio:** `1.6`

> Lexus's display typography (the licensed Nobel face, represented here by Helvetica Neue) carries a quiet, restrained voice that depends on a strong size hierarchy between display and prose. A 1.6× minimum ratio preserves the typographic distinction Lexus uses across vehicle marketing and dealer sites — display reads as headline, prose as body, with no ambiguity in the middle. 

### ⚠️ warning (1)

#### `accessibilityRequirement` → `*`

- **standard:** `WCAG-AAA`
- **criterion:** `1.4.6`

> WCAG 2.1 Success Criterion 1.4.6 (Contrast Enhanced — Level AAA). The Lexus monochrome system trivially clears the 7:1 enhanced-contrast bar, and a luxury-automotive consumer experience benefits from the enhanced legibility floor on financing pages, specification tables, and dealer paperwork. 

## Provenance

- **Source:** <https://www.jmlexus.com/>
- **License:** `Proprietary — All Rights Reserved`
- **Attribution:** JM Lexus — a JM Family Enterprises company. The Lexus trademark, "L" emblem, and all dealer-identity standards belong to Lexus, a luxury division of Toyota Motor Corporation. JM Lexus inherits the Lexus dealer-brand standards in full; no JM-specific identity deviates from the parent Lexus system. JM Family Enterprises, Inc. holds the dealer franchise. 
- **Imported:** `2026-05-19`
- **Notes:** 1.0.0 audit upgrade of jm-lexus@0.1.0 — preserves the original Lexus monochrome palette + Helvetica Neue substitution for Nobel, adds identity / on-identity roles (identity = near-black canvas appropriate to a dark-luxury system), and expands the rules block from 2 to 7 typed entries grounded in observable Lexus global identity material on lexus.com and the deployed jmlexus.com site. The 0.1.0 spec remains the historical baseline. 

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*Generated by the brand-atoms converter. Source: `jm-lexus@1.0.0` from the encyclopedia.*