{
  "id": "jm-lexus",
  "version": "1.0.0",
  "name": "JM Lexus",
  "description": "JM Lexus is a JM Family Enterprises retail dealership in Margate, Florida — long the highest-volume Lexus dealer in the United States — operating under the global Lexus dealer-identity standards. Voice: \"World-Class Shopping Experience.\" Visually, JM Lexus inherits the Lexus monochrome luxury system: a near-black canvas, brushed-chrome accents, and the Lexus L mark as the singular point of color (or rather, of polished gray). Display type targets a neutral grotesk in the spirit of Lexus's licensed Nobel face, rendered here as Helvetica Neue until the licensed kit is supplied for production work.\n",
  "provenance": {
    "source": "https://www.jmlexus.com/",
    "license": "Proprietary — All Rights Reserved",
    "attribution": "JM Lexus — a JM Family Enterprises company. The Lexus trademark, \"L\" emblem, and all dealer-identity standards belong to Lexus, a luxury division of Toyota Motor Corporation. JM Lexus inherits the Lexus dealer-brand standards in full; no JM-specific identity deviates from the parent Lexus system. JM Family Enterprises, Inc. holds the dealer franchise.\n",
    "importedDate": "2026-05-19",
    "notes": "1.0.0 audit upgrade of jm-lexus@0.1.0 — preserves the original Lexus monochrome palette + Helvetica Neue substitution for Nobel, adds identity / on-identity roles (identity = near-black canvas appropriate to a dark-luxury system), and expands the rules block from 2 to 7 typed entries grounded in observable Lexus global identity material on lexus.com and the deployed jmlexus.com site. The 0.1.0 spec remains the historical baseline.\n"
  },
  "tags": [
    "automotive",
    "dealer",
    "luxury",
    "jmfe",
    "lexus",
    "monochrome",
    "dark-first"
  ],
  "palette": {
    "ref": "jm-lexus@1.0.0",
    "swatches": [
      {
        "id": "lexus-black",
        "name": "Lexus Black",
        "value": "#000000",
        "description": "Primary brand mark color — wordmark and signage.",
        "aliases": []
      },
      {
        "id": "lexus-graphite",
        "name": "Lexus Graphite",
        "value": "#1A1A1A",
        "description": "Deep near-black for headlines on light surfaces.",
        "aliases": []
      },
      {
        "id": "lexus-ash",
        "name": "Lexus Ash",
        "value": "#3D3D3D",
        "description": "Body text and primary content color.",
        "aliases": []
      },
      {
        "id": "lexus-silver",
        "name": "Lexus Silver",
        "value": "#6B6B6B",
        "description": "Secondary text — references brushed-chrome accents.",
        "aliases": []
      },
      {
        "id": "lexus-platinum",
        "name": "Lexus Platinum",
        "value": "#B5B5B5",
        "description": "Tertiary text and divider lines.",
        "aliases": []
      },
      {
        "id": "lexus-pearl",
        "name": "Lexus Pearl",
        "value": "#F2F2F2",
        "description": "Soft surface tint — quiet panels.",
        "aliases": []
      },
      {
        "id": "lexus-white",
        "name": "Lexus White",
        "value": "#FFFFFF",
        "description": "Page background and reversed wordmark fill.",
        "aliases": []
      },
      {
        "id": "lexus-chrome",
        "name": "Lexus Chrome",
        "value": "#8E8E8E",
        "description": "Mid-gray used for the chrome-finish brand accents.",
        "aliases": []
      }
    ],
    "modes": {
      "light": {
        "roles": {
          "background": "lexus-white",
          "surface": "lexus-pearl",
          "surface-elevated": "lexus-white",
          "text-primary": "lexus-graphite",
          "text-secondary": "lexus-ash",
          "text-tertiary": "lexus-silver",
          "primary": "lexus-black",
          "primary-hover": "lexus-graphite",
          "accent": "lexus-chrome",
          "success": "lexus-silver",
          "warning": "lexus-ash",
          "error": "lexus-black",
          "info": "lexus-silver"
        }
      },
      "dark": {
        "roles": {
          "background": "lexus-black",
          "surface": "lexus-graphite",
          "surface-elevated": "lexus-ash",
          "text-primary": "lexus-white",
          "text-secondary": "lexus-pearl",
          "text-tertiary": "lexus-platinum",
          "primary": "lexus-white",
          "primary-hover": "lexus-pearl",
          "accent": "lexus-chrome",
          "success": "lexus-platinum",
          "warning": "lexus-pearl",
          "error": "lexus-white",
          "info": "lexus-platinum"
        }
      }
    }
  },
  "fonts": [
    {
      "role": "heading",
      "ref": "helvetica-neue@1.0.0",
      "family": "Helvetica Neue",
      "classification": "sans-serif",
      "source": {
        "kind": "system",
        "stack": [
          "Helvetica Neue",
          "HelveticaNeue",
          "Helvetica",
          "-apple-system",
          "BlinkMacSystemFont",
          "Arial",
          "sans-serif"
        ]
      },
      "fallbackStack": [
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "availableStyles": [
        {
          "weight": 400,
          "style": "normal"
        },
        {
          "weight": 700,
          "style": "normal"
        }
      ]
    },
    {
      "role": "body",
      "ref": "helvetica-neue@1.0.0",
      "family": "Helvetica Neue",
      "classification": "sans-serif",
      "source": {
        "kind": "system",
        "stack": [
          "Helvetica Neue",
          "HelveticaNeue",
          "Helvetica",
          "-apple-system",
          "BlinkMacSystemFont",
          "Arial",
          "sans-serif"
        ]
      },
      "fallbackStack": [
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "availableStyles": [
        {
          "weight": 400,
          "style": "normal"
        },
        {
          "weight": 700,
          "style": "normal"
        }
      ]
    },
    {
      "role": "mono",
      "ref": "jetbrainsmono-nerdfont@1.0.0",
      "family": "JetBrainsMono Nerd Font",
      "classification": "monospace",
      "source": {
        "kind": "external",
        "family": "JetBrainsMono Nerd Font",
        "notes": "Nerd-Font-patched build of JetBrains Mono. Not available via Google Fonts. Download woff2/ttf files from the Nerd Fonts GitHub release and self-host, or install system-wide for terminal/IDE use.\n"
      },
      "fallbackStack": [
        "JetBrains Mono",
        "Fira Code",
        "Menlo",
        "Monaco",
        "Consolas",
        "Liberation Mono",
        "monospace"
      ],
      "availableStyles": [
        {
          "weight": 100,
          "style": "normal"
        },
        {
          "weight": 100,
          "style": "italic"
        },
        {
          "weight": 200,
          "style": "normal"
        },
        {
          "weight": 200,
          "style": "italic"
        },
        {
          "weight": 300,
          "style": "normal"
        },
        {
          "weight": 300,
          "style": "italic"
        },
        {
          "weight": 400,
          "style": "normal"
        },
        {
          "weight": 400,
          "style": "italic"
        },
        {
          "weight": 500,
          "style": "normal"
        },
        {
          "weight": 500,
          "style": "italic"
        },
        {
          "weight": 600,
          "style": "normal"
        },
        {
          "weight": 600,
          "style": "italic"
        },
        {
          "weight": 700,
          "style": "normal"
        },
        {
          "weight": 700,
          "style": "italic"
        },
        {
          "weight": 800,
          "style": "normal"
        },
        {
          "weight": 800,
          "style": "italic"
        }
      ]
    }
  ],
  "roles": {
    "colors": {
      "identity": "lexus-black",
      "on-identity": "lexus-white",
      "primary": "lexus-black",
      "primary-hover": "lexus-graphite",
      "accent": "lexus-chrome",
      "mark": "lexus-black",
      "text-primary-light": "lexus-graphite",
      "text-primary-dark": "lexus-white",
      "background-light": "lexus-white",
      "background-dark": "lexus-black",
      "surface-light": "lexus-pearl",
      "surface-dark": "lexus-graphite",
      "border-light": "lexus-platinum"
    },
    "typography": {
      "display": "heading",
      "prose": "body",
      "code": "mono"
    }
  },
  "assets": [],
  "rules": [
    {
      "type": "contrastRatio",
      "target": "text-primary",
      "severity": "error",
      "rationale": "Lexus Graphite (#1A1A1A) on Lexus White (#FFFFFF) measures ~18:1 — well past the AAA 7:1 floor. The luxury-automotive audience reads on a range of devices and lighting conditions (showroom signage, mobile inventory pages, financing PDFs); the brand's quiet-confidence posture justifies an AAA target rather than the AA minimum.\n",
      "against": "background",
      "minRatio": 7,
      "standard": "WCAG-AAA"
    },
    {
      "type": "colorChoice",
      "target": "roles.colors.mark",
      "severity": "error",
      "rationale": "The Lexus L mark is rendered in solid black on light surfaces or solid white on dark surfaces — never in chrome, gradient, platinum, or a brand-accent tint. Lexus's global dealer identity standards published via lexus.com consistently enforce a two-tone-only treatment of the emblem.\n",
      "allowed": [
        "lexus-black",
        "lexus-white"
      ],
      "forbidden": [
        "lexus-chrome",
        "lexus-platinum",
        "lexus-pearl",
        "lexus-ash",
        "lexus-silver"
      ]
    },
    {
      "type": "forbiddenTreatment",
      "target": "logo",
      "severity": "error",
      "rationale": "The Lexus mark is among the most-protected luxury marks in the world. Only Lexus-approved variants, clearspace ratios, and color treatments are permitted; dealer co-marks (JM Lexus) must respect the Lexus dealer-identity guidelines published by Lexus to its franchised network. Any treatment that softens or distorts the silhouette violates dealer compliance.\n",
      "treatments": [
        "stretched",
        "rotated",
        "recolored",
        "drop-shadow",
        "on-busy-photo",
        "inverted-without-variant",
        "gradient-fill",
        "outlined-only"
      ]
    },
    {
      "type": "contextRestriction",
      "target": "roles.colors.accent",
      "severity": "error",
      "rationale": "Lexus Chrome (#8E8E8E) is the brushed-silver accent that evokes the marque's polished-metal trim. It functions as a secondary-emphasis color — never as a primary call-to-action or as a signal for errors or destructive actions. The Lexus visual system has no warning-red; chrome and white-on-black do the entire signaling job.\n",
      "allowedContexts": [
        "feature-detail",
        "secondary-emphasis",
        "print"
      ],
      "forbiddenContexts": [
        "cta-primary",
        "error-state",
        "destructive-action"
      ]
    },
    {
      "type": "compositionConstraint",
      "target": "roles.colors.identity",
      "severity": "error",
      "rationale": "The Lexus near-black canvas is engineered to sit next to its own white / chrome / platinum scale, not next to the parent Toyota red or the JMFE signal-yellow / heritage gold. Co-locking JM Lexus with the parent JMFE palette is forbidden in dealer-facing materials per the Lexus dealer-identity separation rule — JM Lexus presents as Lexus first.\n",
      "pairsWith": [
        "lexus-white",
        "lexus-chrome",
        "lexus-platinum"
      ],
      "doesNotPairWith": [
        "toyota-red",
        "jmfe-signal-yellow",
        "jmfe-gold"
      ]
    },
    {
      "type": "fontPairing",
      "target": "typography.display",
      "severity": "error",
      "rationale": "Lexus's display typography (the licensed Nobel face, represented here by Helvetica Neue) carries a quiet, restrained voice that depends on a strong size hierarchy between display and prose. A 1.6× minimum ratio preserves the typographic distinction Lexus uses across vehicle marketing and dealer sites — display reads as headline, prose as body, with no ambiguity in the middle.\n",
      "requires": "prose",
      "minSizeRatio": 1.6
    },
    {
      "type": "accessibilityRequirement",
      "target": "*",
      "severity": "warning",
      "rationale": "WCAG 2.1 Success Criterion 1.4.6 (Contrast Enhanced — Level AAA). The Lexus monochrome system trivially clears the 7:1 enhanced-contrast bar, and a luxury-automotive consumer experience benefits from the enhanced legibility floor on financing pages, specification tables, and dealer paperwork.\n",
      "standard": "WCAG-AAA",
      "criterion": "1.4.6"
    }
  ]
}