# Intel

> `intel@1.0.0`

Intel Corporation is the silicon company behind the Core, Xeon, and Arc lines and the modern Intel Foundry business. The 2020 brand refresh replaced Intel's long-running "swoosh" identity with a flat, geometric wordmark in Intel Classic Blue (#0068B5), paired with a bright Intel Energy Blue (#00C7FD) for highlights and active states. The voice on intel.com is technical and enterprise-leaning; the visual treatment is light-first with a near-white canvas, carbon greys for surfaces and text, and the two blues carrying primary action and accent roles.


**Tags:** `intel`, `hardware`, `cpu`, `silicon`, `semiconductor`, `blue`, `enterprise`

## Atoms

### Palette

**Intel** · `intel@1.0.0` · Proprietary — All Rights Reserved

> Intel's 2020 brand refresh moved the company off its long-standing navy "Intel Blue" onto a paired-blue system: Intel Classic Blue (#0068B5) as the primary identity blue used on the logo and CTAs, with Intel Energy Blue (#00C7FD) as the bright accent for highlights and active states. The supporting palette declared on the live site is a tight neutral ramp from near-white (#F7F7F7) through carbon greys to a dark canvas (#262626), with deeper navy variants (#004A86, #0046C8, #000F28) reserved for hover / pressed states and for high-emphasis hero surfaces. 

### Fonts

| Role | Font | License | Classification |
|------|------|---------|----------------|
| `heading` | **Inter** `(inter@1.0.0)` | OFL-1.1 | sans-serif |
| `body` | **Inter** `(inter@1.0.0)` | OFL-1.1 | sans-serif |
| `mono` | **JetBrainsMono Nerd Font** `(jetbrainsmono-nerdfont@1.0.0)` | OFL-1.1 | monospace |

## Swatches

| ID | Name | Value |
|----|------|-------|
| `classic-blue` | Intel Classic Blue | `#0068B5` |
| `energy-blue` | Intel Energy Blue | `#00C7FD` |
| `blue-700` | Blue 700 | `#004A86` |
| `blue-800` | Blue 800 | `#0046C8` |
| `blue-900` | Blue 900 | `#000F28` |
| `carbon-web` | Carbon Web | `#F7F7F7` |
| `carbon-100` | Carbon 100 | `#E7E7E7` |
| `carbon-200` | Carbon 200 | `#D7D7D7` |
| `carbon-400` | Carbon 400 | `#999FA9` |
| `carbon-500` | Carbon 500 | `#6A6D75` |
| `carbon-600` | Carbon 600 | `#525252` |
| `carbon-800` | Carbon 800 | `#262626` |
| `white` | White | `#FFFFFF` |
| `black` | Black | `#000000` |

## Mode role mappings

### Light mode

| Role | Swatch | Hex |
|------|--------|-----|
| `background` | `white` | `#FFFFFF` |
| `surface` | `carbon-web` | `#F7F7F7` |
| `surface-elevated` | `white` | `#FFFFFF` |
| `text-primary` | `carbon-800` | `#262626` |
| `text-secondary` | `carbon-600` | `#525252` |
| `text-tertiary` | `carbon-500` | `#6A6D75` |
| `primary` | `classic-blue` | `#0068B5` |
| `primary-hover` | `blue-700` | `#004A86` |
| `accent` | `energy-blue` | `#00C7FD` |
| `accent-hover` | `classic-blue` | `#0068B5` |
| `border` | `carbon-200` | `#D7D7D7` |

### Dark mode

| Role | Swatch | Hex |
|------|--------|-----|
| `background` | `blue-900` | `#000F28` |
| `surface` | `carbon-800` | `#262626` |
| `surface-elevated` | `blue-800` | `#0046C8` |
| `text-primary` | `white` | `#FFFFFF` |
| `text-secondary` | `carbon-200` | `#D7D7D7` |
| `text-tertiary` | `carbon-400` | `#999FA9` |
| `primary` | `energy-blue` | `#00C7FD` |
| `primary-hover` | `classic-blue` | `#0068B5` |
| `accent` | `energy-blue` | `#00C7FD` |
| `accent-hover` | `classic-blue` | `#0068B5` |
| `border` | `carbon-600` | `#525252` |

## Brand semantic roles

### Colors

| Role | Swatch | Hex |
|------|--------|-----|
| `identity` | `white` | `#FFFFFF` |
| `on-identity` | `carbon-800` | `#262626` |
| `primary` | `classic-blue` | `#0068B5` |
| `primary-hover` | `blue-700` | `#004A86` |
| `accent` | `energy-blue` | `#00C7FD` |
| `accent-hover` | `classic-blue` | `#0068B5` |
| `mark` | `classic-blue` | `#0068B5` |
| `background-light` | `white` | `#FFFFFF` |
| `background-dark` | `blue-900` | `#000F28` |
| `surface-light` | `carbon-web` | `#F7F7F7` |
| `surface-dark` | `carbon-800` | `#262626` |
| `text-primary-light` | `carbon-800` | `#262626` |
| `text-primary-dark` | `white` | `#FFFFFF` |
| `text-secondary-light` | `carbon-600` | `#525252` |
| `text-tertiary-light` | `carbon-500` | `#6A6D75` |
| `border-light` | `carbon-200` | `#D7D7D7` |

### Typography

| Role | Font role key |
|------|---------------|
| `display` | `heading` |
| `prose` | `body` |
| `code` | `mono` |

## Rules

### 🛑 error (6)

#### `colorChoice` → `roles.colors.mark`

- **allowed:** classic-blue, black, white
- **forbidden:** energy-blue, blue-700, blue-800, carbon-400, carbon-600

> The 2020 wordmark fills with Intel Classic Blue (#0068B5) on light surfaces, or with monochrome black-on-light / white-on-dark when a one-color treatment is required. Energy Blue is the accent — used as a highlight color alongside the mark, never as the mark fill itself. 

#### `forbiddenTreatment` → `logo`

- **treatments:** stretched, rotated, recolored, drop-shadow, gradient-fill, on-busy-photo, outlined

> The Intel mark is a fixed-proportion geometric wordmark. Recoloring (e.g., filling with Energy Blue or with a carbon grey), skewing, gradient-filling, drop-shadowing, or placing the mark on a busy photo conflicts with the restrained 2020 identity as it appears on intel.com. 

#### `contrastRatio` → `text-primary`

- **against:** `background`
- **minRatio:** `4.5`
- **standard:** `WCAG-AA`

> Carbon 800 (#262626) on white (#FFFFFF) measures ~14:1 — clears WCAG AA at the body-text floor of 4.5:1 with meaningful headroom. The enterprise reading posture on intel.com justifies the AA target as a hard floor. 

#### `contrastRatio` → `roles.colors.primary`

- **against:** `background`
- **minRatio:** `4.5`
- **standard:** `WCAG-AA`

> Classic Blue (#0068B5) on white measures ~5.6:1 — clears WCAG AA for body text, important because intel.com uses Classic Blue for inline links inside paragraph text where the 4.5:1 body-text floor (not the 3:1 large-text floor) applies. 

#### `colorChoice` → `roles.colors.primary`

- **allowed:** classic-blue, blue-700, energy-blue
- **forbidden:** blue-800, blue-900, carbon-800

> The identity-primary role is filled by Classic Blue (default) or Energy Blue (on dark surfaces, where Classic Blue loses contrast). The deeper saturated blues (#0046C8, #000F28) are hero-canvas colors, not action colors — using them as the primary affordance breaks the established 2020 hierarchy. 

#### `accessibilityRequirement` → `*`

- **standard:** `WCAG-AA`
- **criterion:** `1.4.3`

> WCAG 2.1 Success Criterion 1.4.3 (Contrast Minimum) — Level AA. The carbon-on-white text pairings and Classic Blue links all clear AA at the body-text floor. AA is the appropriate target for an enterprise marketing surface with mixed-density information. 

### ⚠️ warning (1)

#### `contextRestriction` → `roles.colors.accent`

- **forbiddenContexts:** body-text, long-form-reading
- **allowedContexts:** highlight, active-state, data-viz, hover-affordance

> Energy Blue (#00C7FD) is the bright accent introduced in the 2020 refresh. It functions at highlight and active- state scales but falls below the AA body-text contrast floor on the white canvas (~2.1:1) and must not be used for running text. 

### 💡 recommendation (1)

#### `fontPairing` → `typography.display`

- **requires:** `prose`
- **minSizeRatio:** `1.3`

> Intel's marketing surfaces use Intel One Body Text (proprietary) for both display and body, distinguished by size and weight rather than two families. Maintain at least a 1.3× ratio between display and prose to preserve hierarchy when one family carries both roles. 

## Provenance

- **Source:** <https://www.intel.com/>
- **License:** `Proprietary — All Rights Reserved`
- **Attribution:** Intel Corporation — identity values captured from the deployed stylesheet on intel.com (clientlib-base.min.css and intel-fonts.css under the --ighf-h-color-* / Intel One font- family declarations). Intel, the Intel logo, Intel Core, Intel Xeon, Intel Arc, Intel Foundry, Intel One, and Intel Clear are trademarks of Intel Corporation. 
- **Imported:** `2026-05-18`
- **Notes:** Derived from live site CSS at https://www.intel.com/ on 2026-05-18; published brand guide at intel.com/content/www/us/en/company-overview/brand-guidelines.html is unavailable (returns 404 to non-browser clients). The proprietary brand typeface family (Intel One, Intel Clear) is declared on intel.com but not publicly distributed. This atom references Inter@1 as the open-source rendering substitute. Scope is the parent corporate identity only — Core, Xeon, Arc, and Foundry sub-brands are deferred. assets: [] per the encyclopedia's trademark-redistribution policy. 

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*Generated by the brand-atoms converter. Source: `intel@1.0.0` from the encyclopedia.*