{
  "id": "intel",
  "version": "1.0.0",
  "name": "Intel",
  "description": "Intel Corporation is the silicon company behind the Core, Xeon, and Arc lines and the modern Intel Foundry business. The 2020 brand refresh replaced Intel's long-running \"swoosh\" identity with a flat, geometric wordmark in Intel Classic Blue (#0068B5), paired with a bright Intel Energy Blue (#00C7FD) for highlights and active states. The voice on intel.com is technical and enterprise-leaning; the visual treatment is light-first with a near-white canvas, carbon greys for surfaces and text, and the two blues carrying primary action and accent roles.\n",
  "provenance": {
    "source": "https://www.intel.com/",
    "license": "Proprietary — All Rights Reserved",
    "attribution": "Intel Corporation — identity values captured from the deployed stylesheet on intel.com (clientlib-base.min.css and intel-fonts.css under the --ighf-h-color-* / Intel One font- family declarations). Intel, the Intel logo, Intel Core, Intel Xeon, Intel Arc, Intel Foundry, Intel One, and Intel Clear are trademarks of Intel Corporation.\n",
    "importedDate": "2026-05-18",
    "notes": "Derived from live site CSS at https://www.intel.com/ on 2026-05-18; published brand guide at intel.com/content/www/us/en/company-overview/brand-guidelines.html is unavailable (returns 404 to non-browser clients). The proprietary brand typeface family (Intel One, Intel Clear) is declared on intel.com but not publicly distributed. This atom references Inter@1 as the open-source rendering substitute. Scope is the parent corporate identity only — Core, Xeon, Arc, and Foundry sub-brands are deferred. assets: [] per the encyclopedia's trademark-redistribution policy.\n"
  },
  "tags": [
    "intel",
    "hardware",
    "cpu",
    "silicon",
    "semiconductor",
    "blue",
    "enterprise"
  ],
  "palette": {
    "ref": "intel@1.0.0",
    "swatches": [
      {
        "id": "classic-blue",
        "name": "Intel Classic Blue",
        "value": "#0068B5",
        "description": "The primary Intel Blue — used on the wordmark, on calls-to- action, and as the link / button color across intel.com.\n",
        "aliases": []
      },
      {
        "id": "energy-blue",
        "name": "Intel Energy Blue",
        "value": "#00C7FD",
        "description": "The bright accent introduced in the 2020 refresh — used on highlights, active borders, and on dark surfaces where the classic blue would lose contrast.\n",
        "aliases": []
      },
      {
        "id": "blue-700",
        "name": "Blue 700",
        "value": "#004A86",
        "description": "Hover / pressed variant of Classic Blue — declared on the live site as `--ighf-h-link-color-hover`.\n",
        "aliases": []
      },
      {
        "id": "blue-800",
        "name": "Blue 800",
        "value": "#0046C8",
        "description": "Deeper saturated blue for hero / high-emphasis surfaces.\n",
        "aliases": []
      },
      {
        "id": "blue-900",
        "name": "Blue 900",
        "value": "#000F28",
        "description": "Near-navy used as a dark canvas under hero modules.\n",
        "aliases": []
      },
      {
        "id": "carbon-web",
        "name": "Carbon Web",
        "value": "#F7F7F7",
        "description": "Light page surface tint on the white canvas — the `--ighf-h-color-carbon-web` token.\n",
        "aliases": []
      },
      {
        "id": "carbon-100",
        "name": "Carbon 100",
        "value": "#E7E7E7",
        "description": "Quiet rule / border on the white canvas.",
        "aliases": []
      },
      {
        "id": "carbon-200",
        "name": "Carbon 200",
        "value": "#D7D7D7",
        "description": "Light-gray border — the `--ighf-h-color-gray-light` token.\n",
        "aliases": []
      },
      {
        "id": "carbon-400",
        "name": "Carbon 400",
        "value": "#999FA9",
        "description": "Mid-gray for inactive controls.",
        "aliases": []
      },
      {
        "id": "carbon-500",
        "name": "Carbon 500",
        "value": "#6A6D75",
        "description": "Disabled / placeholder text — the `--ighf-h-color-carbon-disabled` token.\n",
        "aliases": []
      },
      {
        "id": "carbon-600",
        "name": "Carbon 600",
        "value": "#525252",
        "description": "Secondary body text.",
        "aliases": []
      },
      {
        "id": "carbon-800",
        "name": "Carbon 800",
        "value": "#262626",
        "description": "Primary text color on the white canvas — the `--ighf-h-text-color` token; also the dark-mode canvas.\n",
        "aliases": []
      },
      {
        "id": "white",
        "name": "White",
        "value": "#FFFFFF",
        "description": "Default page canvas; reverse logo fill.",
        "aliases": []
      },
      {
        "id": "black",
        "name": "Black",
        "value": "#000000",
        "description": "Logo fill in the monochrome one-color variant.",
        "aliases": []
      }
    ],
    "modes": {
      "light": {
        "roles": {
          "background": "white",
          "surface": "carbon-web",
          "surface-elevated": "white",
          "text-primary": "carbon-800",
          "text-secondary": "carbon-600",
          "text-tertiary": "carbon-500",
          "primary": "classic-blue",
          "primary-hover": "blue-700",
          "accent": "energy-blue",
          "accent-hover": "classic-blue",
          "border": "carbon-200"
        }
      },
      "dark": {
        "roles": {
          "background": "blue-900",
          "surface": "carbon-800",
          "surface-elevated": "blue-800",
          "text-primary": "white",
          "text-secondary": "carbon-200",
          "text-tertiary": "carbon-400",
          "primary": "energy-blue",
          "primary-hover": "classic-blue",
          "accent": "energy-blue",
          "accent-hover": "classic-blue",
          "border": "carbon-600"
        }
      }
    }
  },
  "fonts": [
    {
      "role": "heading",
      "ref": "inter@1.0.0",
      "family": "Inter",
      "classification": "sans-serif",
      "source": {
        "kind": "google-fonts",
        "family": "Inter",
        "url": "https://fonts.googleapis.com/css2?family=Inter:ital,opsz,wght@0,14..32,100..900;1,14..32,100..900&display=swap"
      },
      "fallbackStack": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ],
      "availableStyles": [
        {
          "weight": 100,
          "style": "normal"
        },
        {
          "weight": 100,
          "style": "italic"
        },
        {
          "weight": 200,
          "style": "normal"
        },
        {
          "weight": 200,
          "style": "italic"
        },
        {
          "weight": 300,
          "style": "normal"
        },
        {
          "weight": 300,
          "style": "italic"
        },
        {
          "weight": 400,
          "style": "normal"
        },
        {
          "weight": 400,
          "style": "italic"
        },
        {
          "weight": 500,
          "style": "normal"
        },
        {
          "weight": 500,
          "style": "italic"
        },
        {
          "weight": 600,
          "style": "normal"
        },
        {
          "weight": 600,
          "style": "italic"
        },
        {
          "weight": 700,
          "style": "normal"
        },
        {
          "weight": 700,
          "style": "italic"
        },
        {
          "weight": 800,
          "style": "normal"
        },
        {
          "weight": 800,
          "style": "italic"
        },
        {
          "weight": 900,
          "style": "normal"
        },
        {
          "weight": 900,
          "style": "italic"
        }
      ]
    },
    {
      "role": "body",
      "ref": "inter@1.0.0",
      "family": "Inter",
      "classification": "sans-serif",
      "source": {
        "kind": "google-fonts",
        "family": "Inter",
        "url": "https://fonts.googleapis.com/css2?family=Inter:ital,opsz,wght@0,14..32,100..900;1,14..32,100..900&display=swap"
      },
      "fallbackStack": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ],
      "availableStyles": [
        {
          "weight": 100,
          "style": "normal"
        },
        {
          "weight": 100,
          "style": "italic"
        },
        {
          "weight": 200,
          "style": "normal"
        },
        {
          "weight": 200,
          "style": "italic"
        },
        {
          "weight": 300,
          "style": "normal"
        },
        {
          "weight": 300,
          "style": "italic"
        },
        {
          "weight": 400,
          "style": "normal"
        },
        {
          "weight": 400,
          "style": "italic"
        },
        {
          "weight": 500,
          "style": "normal"
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        {
          "weight": 500,
          "style": "italic"
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        {
          "weight": 600,
          "style": "normal"
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        {
          "weight": 600,
          "style": "italic"
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          "weight": 700,
          "style": "normal"
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          "weight": 700,
          "style": "italic"
        },
        {
          "weight": 800,
          "style": "normal"
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        {
          "weight": 800,
          "style": "italic"
        },
        {
          "weight": 900,
          "style": "normal"
        },
        {
          "weight": 900,
          "style": "italic"
        }
      ]
    },
    {
      "role": "mono",
      "ref": "jetbrainsmono-nerdfont@1.0.0",
      "family": "JetBrainsMono Nerd Font",
      "classification": "monospace",
      "source": {
        "kind": "external",
        "family": "JetBrainsMono Nerd Font",
        "notes": "Nerd-Font-patched build of JetBrains Mono. Not available via Google Fonts. Download woff2/ttf files from the Nerd Fonts GitHub release and self-host, or install system-wide for terminal/IDE use.\n"
      },
      "fallbackStack": [
        "JetBrains Mono",
        "Fira Code",
        "Menlo",
        "Monaco",
        "Consolas",
        "Liberation Mono",
        "monospace"
      ],
      "availableStyles": [
        {
          "weight": 100,
          "style": "normal"
        },
        {
          "weight": 100,
          "style": "italic"
        },
        {
          "weight": 200,
          "style": "normal"
        },
        {
          "weight": 200,
          "style": "italic"
        },
        {
          "weight": 300,
          "style": "normal"
        },
        {
          "weight": 300,
          "style": "italic"
        },
        {
          "weight": 400,
          "style": "normal"
        },
        {
          "weight": 400,
          "style": "italic"
        },
        {
          "weight": 500,
          "style": "normal"
        },
        {
          "weight": 500,
          "style": "italic"
        },
        {
          "weight": 600,
          "style": "normal"
        },
        {
          "weight": 600,
          "style": "italic"
        },
        {
          "weight": 700,
          "style": "normal"
        },
        {
          "weight": 700,
          "style": "italic"
        },
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          "weight": 800,
          "style": "normal"
        },
        {
          "weight": 800,
          "style": "italic"
        }
      ]
    }
  ],
  "roles": {
    "colors": {
      "identity": "white",
      "on-identity": "carbon-800",
      "primary": "classic-blue",
      "primary-hover": "blue-700",
      "accent": "energy-blue",
      "accent-hover": "classic-blue",
      "mark": "classic-blue",
      "background-light": "white",
      "background-dark": "blue-900",
      "surface-light": "carbon-web",
      "surface-dark": "carbon-800",
      "text-primary-light": "carbon-800",
      "text-primary-dark": "white",
      "text-secondary-light": "carbon-600",
      "text-tertiary-light": "carbon-500",
      "border-light": "carbon-200"
    },
    "typography": {
      "display": "heading",
      "prose": "body",
      "code": "mono"
    }
  },
  "assets": [],
  "rules": [
    {
      "type": "colorChoice",
      "target": "roles.colors.mark",
      "severity": "error",
      "rationale": "The 2020 wordmark fills with Intel Classic Blue (#0068B5) on light surfaces, or with monochrome black-on-light / white-on-dark when a one-color treatment is required. Energy Blue is the accent — used as a highlight color alongside the mark, never as the mark fill itself.\n",
      "allowed": [
        "classic-blue",
        "black",
        "white"
      ],
      "forbidden": [
        "energy-blue",
        "blue-700",
        "blue-800",
        "carbon-400",
        "carbon-600"
      ]
    },
    {
      "type": "forbiddenTreatment",
      "target": "logo",
      "severity": "error",
      "rationale": "The Intel mark is a fixed-proportion geometric wordmark. Recoloring (e.g., filling with Energy Blue or with a carbon grey), skewing, gradient-filling, drop-shadowing, or placing the mark on a busy photo conflicts with the restrained 2020 identity as it appears on intel.com.\n",
      "treatments": [
        "stretched",
        "rotated",
        "recolored",
        "drop-shadow",
        "gradient-fill",
        "on-busy-photo",
        "outlined"
      ]
    },
    {
      "type": "contrastRatio",
      "target": "text-primary",
      "severity": "error",
      "rationale": "Carbon 800 (#262626) on white (#FFFFFF) measures ~14:1 — clears WCAG AA at the body-text floor of 4.5:1 with meaningful headroom. The enterprise reading posture on intel.com justifies the AA target as a hard floor.\n",
      "against": "background",
      "minRatio": 4.5,
      "standard": "WCAG-AA"
    },
    {
      "type": "contrastRatio",
      "target": "roles.colors.primary",
      "severity": "error",
      "rationale": "Classic Blue (#0068B5) on white measures ~5.6:1 — clears WCAG AA for body text, important because intel.com uses Classic Blue for inline links inside paragraph text where the 4.5:1 body-text floor (not the 3:1 large-text floor) applies.\n",
      "against": "background",
      "minRatio": 4.5,
      "standard": "WCAG-AA"
    },
    {
      "type": "contextRestriction",
      "target": "roles.colors.accent",
      "severity": "warning",
      "rationale": "Energy Blue (#00C7FD) is the bright accent introduced in the 2020 refresh. It functions at highlight and active- state scales but falls below the AA body-text contrast floor on the white canvas (~2.1:1) and must not be used for running text.\n",
      "allowedContexts": [
        "highlight",
        "active-state",
        "data-viz",
        "hover-affordance"
      ],
      "forbiddenContexts": [
        "body-text",
        "long-form-reading"
      ]
    },
    {
      "type": "colorChoice",
      "target": "roles.colors.primary",
      "severity": "error",
      "rationale": "The identity-primary role is filled by Classic Blue (default) or Energy Blue (on dark surfaces, where Classic Blue loses contrast). The deeper saturated blues (#0046C8, #000F28) are hero-canvas colors, not action colors — using them as the primary affordance breaks the established 2020 hierarchy.\n",
      "allowed": [
        "classic-blue",
        "blue-700",
        "energy-blue"
      ],
      "forbidden": [
        "blue-800",
        "blue-900",
        "carbon-800"
      ]
    },
    {
      "type": "accessibilityRequirement",
      "target": "*",
      "severity": "error",
      "rationale": "WCAG 2.1 Success Criterion 1.4.3 (Contrast Minimum) — Level AA. The carbon-on-white text pairings and Classic Blue links all clear AA at the body-text floor. AA is the appropriate target for an enterprise marketing surface with mixed-density information.\n",
      "standard": "WCAG-AA",
      "criterion": "1.4.3"
    },
    {
      "type": "fontPairing",
      "target": "typography.display",
      "severity": "recommendation",
      "rationale": "Intel's marketing surfaces use Intel One Body Text (proprietary) for both display and body, distinguished by size and weight rather than two families. Maintain at least a 1.3× ratio between display and prose to preserve hierarchy when one family carries both roles.\n",
      "requires": "prose",
      "minSizeRatio": 1.3
    }
  ]
}
