{
  "id": "dropbox",
  "version": "1.0.0",
  "name": "Dropbox",
  "description": "Dropbox is a cloud storage and file-collaboration platform that has expanded from sync-and-share into Dash (AI universal search), Sign, and content collaboration. The brand voice — refreshed by Collins in 2017 — is editorial, bold, and human: large typographic blocks set on warm-white or near-black, anchored by the saturated Dropbox Blue open-box mark (#0061FF). Where competing storage brands recede into utility, Dropbox commits to a magazine-cover composition.\n",
  "provenance": {
    "source": "https://www.dropbox.com/branding",
    "license": "Proprietary — All Rights Reserved",
    "attribution": "Dropbox and the Dropbox logo are trademarks of Dropbox, Inc. The primary brand color Dropbox Blue (#0061FF) is documented on Dropbox's brand and press resources. brand-atoms catalogues only the publicly documented signature color and authored neutrals; licensed application of the Dropbox name and mark is governed by Dropbox's brand-use program at dropbox.com/branding.\n",
    "importedDate": "2026-05-18",
    "notes": "Sharp Grotesk and Atlas Grotesk are Dropbox's proprietary corporate typefaces. brand-atoms references Inter as the open-source fallback (Inter is already in the catalog and is the closest neutral-grotesk sans available); consumers with licensed Sharp Grotesk or Atlas Grotesk files should override this reference at consumption time.\n"
  },
  "tags": [
    "saas",
    "productivity",
    "dropbox",
    "storage",
    "collaboration"
  ],
  "palette": {
    "ref": "dropbox@1.0.0",
    "swatches": [
      {
        "id": "dropbox-blue",
        "name": "Dropbox Blue",
        "value": "#0061FF",
        "description": "Signature saturated blue. Primary brand color — used on the wordmark, the open-box icon, primary CTAs, and key interactive surfaces.\n",
        "aliases": []
      },
      {
        "id": "dropbox-white",
        "name": "Dropbox White",
        "value": "#FFFFFF",
        "description": "Canvas on light surfaces; reversed wordmark fill.",
        "aliases": []
      },
      {
        "id": "dropbox-black",
        "name": "Dropbox Black",
        "value": "#000000",
        "description": "Wordmark on light backgrounds; near-black marketing canvas.",
        "aliases": []
      },
      {
        "id": "dropbox-canvas-dark",
        "name": "Dropbox Canvas Dark",
        "value": "#1E1919",
        "description": "Authored dark-mode canvas — warm near-black consistent with Dropbox's text-forward marketing pages.",
        "aliases": []
      },
      {
        "id": "dropbox-surface-light",
        "name": "Dropbox Surface Light",
        "value": "#F7F5F2",
        "description": "Authored warm panel surface for light mode.",
        "aliases": []
      },
      {
        "id": "dropbox-surface-dark",
        "name": "Dropbox Surface Dark",
        "value": "#2C2727",
        "description": "Authored elevated surface on dark mode.",
        "aliases": []
      },
      {
        "id": "dropbox-text-secondary",
        "name": "Dropbox Text Secondary",
        "value": "#5A5A5A",
        "description": "Authored secondary text — neutral mid-gray on light canvas.",
        "aliases": []
      },
      {
        "id": "dropbox-text-tertiary",
        "name": "Dropbox Text Tertiary",
        "value": "#909090",
        "description": "Authored tertiary / muted text.",
        "aliases": []
      },
      {
        "id": "dropbox-blue-hover",
        "name": "Dropbox Blue Hover",
        "value": "#3D85FF",
        "description": "Authored softer Dropbox Blue for hover / active states.",
        "aliases": []
      }
    ],
    "modes": {
      "light": {
        "roles": {
          "background": "dropbox-white",
          "surface": "dropbox-surface-light",
          "surface-elevated": "dropbox-white",
          "text-primary": "dropbox-black",
          "text-secondary": "dropbox-text-secondary",
          "text-tertiary": "dropbox-text-tertiary",
          "primary": "dropbox-blue",
          "primary-hover": "dropbox-blue-hover",
          "accent": "dropbox-blue",
          "accent-hover": "dropbox-blue-hover",
          "warning": "dropbox-blue",
          "warning-hover": "dropbox-blue-hover",
          "error": "dropbox-blue",
          "success": "dropbox-blue"
        }
      },
      "dark": {
        "roles": {
          "background": "dropbox-canvas-dark",
          "surface": "dropbox-surface-dark",
          "surface-elevated": "dropbox-surface-dark",
          "text-primary": "dropbox-white",
          "text-secondary": "dropbox-text-tertiary",
          "text-tertiary": "dropbox-text-secondary",
          "primary": "dropbox-blue",
          "primary-hover": "dropbox-blue-hover",
          "accent": "dropbox-blue",
          "accent-hover": "dropbox-blue-hover",
          "warning": "dropbox-blue",
          "warning-hover": "dropbox-blue-hover",
          "error": "dropbox-blue",
          "success": "dropbox-blue"
        }
      }
    }
  },
  "fonts": [
    {
      "role": "heading",
      "ref": "inter@1.0.0",
      "family": "Inter",
      "classification": "sans-serif",
      "source": {
        "kind": "google-fonts",
        "family": "Inter",
        "url": "https://fonts.googleapis.com/css2?family=Inter:ital,opsz,wght@0,14..32,100..900;1,14..32,100..900&display=swap"
      },
      "fallbackStack": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ],
      "availableStyles": [
        {
          "weight": 100,
          "style": "normal"
        },
        {
          "weight": 100,
          "style": "italic"
        },
        {
          "weight": 200,
          "style": "normal"
        },
        {
          "weight": 200,
          "style": "italic"
        },
        {
          "weight": 300,
          "style": "normal"
        },
        {
          "weight": 300,
          "style": "italic"
        },
        {
          "weight": 400,
          "style": "normal"
        },
        {
          "weight": 400,
          "style": "italic"
        },
        {
          "weight": 500,
          "style": "normal"
        },
        {
          "weight": 500,
          "style": "italic"
        },
        {
          "weight": 600,
          "style": "normal"
        },
        {
          "weight": 600,
          "style": "italic"
        },
        {
          "weight": 700,
          "style": "normal"
        },
        {
          "weight": 700,
          "style": "italic"
        },
        {
          "weight": 800,
          "style": "normal"
        },
        {
          "weight": 800,
          "style": "italic"
        },
        {
          "weight": 900,
          "style": "normal"
        },
        {
          "weight": 900,
          "style": "italic"
        }
      ]
    },
    {
      "role": "body",
      "ref": "inter@1.0.0",
      "family": "Inter",
      "classification": "sans-serif",
      "source": {
        "kind": "google-fonts",
        "family": "Inter",
        "url": "https://fonts.googleapis.com/css2?family=Inter:ital,opsz,wght@0,14..32,100..900;1,14..32,100..900&display=swap"
      },
      "fallbackStack": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ],
      "availableStyles": [
        {
          "weight": 100,
          "style": "normal"
        },
        {
          "weight": 100,
          "style": "italic"
        },
        {
          "weight": 200,
          "style": "normal"
        },
        {
          "weight": 200,
          "style": "italic"
        },
        {
          "weight": 300,
          "style": "normal"
        },
        {
          "weight": 300,
          "style": "italic"
        },
        {
          "weight": 400,
          "style": "normal"
        },
        {
          "weight": 400,
          "style": "italic"
        },
        {
          "weight": 500,
          "style": "normal"
        },
        {
          "weight": 500,
          "style": "italic"
        },
        {
          "weight": 600,
          "style": "normal"
        },
        {
          "weight": 600,
          "style": "italic"
        },
        {
          "weight": 700,
          "style": "normal"
        },
        {
          "weight": 700,
          "style": "italic"
        },
        {
          "weight": 800,
          "style": "normal"
        },
        {
          "weight": 800,
          "style": "italic"
        },
        {
          "weight": 900,
          "style": "normal"
        },
        {
          "weight": 900,
          "style": "italic"
        }
      ]
    },
    {
      "role": "mono",
      "ref": "jetbrainsmono-nerdfont@1.0.0",
      "family": "JetBrainsMono Nerd Font",
      "classification": "monospace",
      "source": {
        "kind": "external",
        "family": "JetBrainsMono Nerd Font",
        "notes": "Nerd-Font-patched build of JetBrains Mono. Not available via Google Fonts. Download woff2/ttf files from the Nerd Fonts GitHub release and self-host, or install system-wide for terminal/IDE use.\n"
      },
      "fallbackStack": [
        "JetBrains Mono",
        "Fira Code",
        "Menlo",
        "Monaco",
        "Consolas",
        "Liberation Mono",
        "monospace"
      ],
      "availableStyles": [
        {
          "weight": 100,
          "style": "normal"
        },
        {
          "weight": 100,
          "style": "italic"
        },
        {
          "weight": 200,
          "style": "normal"
        },
        {
          "weight": 200,
          "style": "italic"
        },
        {
          "weight": 300,
          "style": "normal"
        },
        {
          "weight": 300,
          "style": "italic"
        },
        {
          "weight": 400,
          "style": "normal"
        },
        {
          "weight": 400,
          "style": "italic"
        },
        {
          "weight": 500,
          "style": "normal"
        },
        {
          "weight": 500,
          "style": "italic"
        },
        {
          "weight": 600,
          "style": "normal"
        },
        {
          "weight": 600,
          "style": "italic"
        },
        {
          "weight": 700,
          "style": "normal"
        },
        {
          "weight": 700,
          "style": "italic"
        },
        {
          "weight": 800,
          "style": "normal"
        },
        {
          "weight": 800,
          "style": "italic"
        }
      ]
    }
  ],
  "roles": {
    "colors": {
      "identity": "dropbox-blue",
      "on-identity": "dropbox-white",
      "primary": "dropbox-blue",
      "primary-hover": "dropbox-blue-hover",
      "accent": "dropbox-blue",
      "accent-hover": "dropbox-blue-hover",
      "success": "dropbox-blue",
      "warning": "dropbox-blue",
      "error": "dropbox-blue",
      "background-light": "dropbox-white",
      "background-dark": "dropbox-canvas-dark",
      "surface-light": "dropbox-surface-light",
      "surface-dark": "dropbox-surface-dark",
      "text-primary-light": "dropbox-black",
      "text-primary-dark": "dropbox-white"
    },
    "typography": {
      "display": "heading",
      "prose": "body",
      "code": "mono"
    }
  },
  "assets": [],
  "rules": [
    {
      "type": "colorChoice",
      "target": "logo.mark",
      "severity": "error",
      "rationale": "The Dropbox open-box mark is rendered in Dropbox Blue on light surfaces and in white on dark surfaces. Dropbox's brand guidance forbids recoloring the mark into off-brand hues.\n",
      "allowed": [
        "dropbox-blue",
        "dropbox-white",
        "dropbox-black"
      ],
      "forbidden": [
        "any-non-brand-color"
      ]
    },
    {
      "type": "forbiddenTreatment",
      "target": "logo",
      "severity": "error",
      "rationale": "Dropbox's brand resources prohibit stretching, rotating, recoloring, or applying decorative effects to the open-box mark. The geometry of the mark is fixed.\n",
      "treatments": [
        "stretched",
        "rotated",
        "recolored",
        "drop-shadow",
        "on-busy-photo",
        "gradient-fill"
      ]
    },
    {
      "type": "contrastRatio",
      "target": "text-primary",
      "severity": "error",
      "rationale": "WCAG 2.1 Level AA contrast minimum for body text. Dropbox Black (#000000) on Dropbox White (#FFFFFF) clears AA at 21:1.\n",
      "against": "background",
      "minRatio": 4.5,
      "standard": "WCAG-AA"
    },
    {
      "type": "variantSelection",
      "target": "logo",
      "severity": "error",
      "rationale": "On dark surfaces, use Dropbox's documented light-fill open-box variant; do not invert the blue mark on the fly.\n",
      "when": {
        "backgroundColorScheme": "dark"
      },
      "use": "logo-light"
    },
    {
      "type": "variantSelection",
      "target": "logo",
      "severity": "error",
      "rationale": "On light surfaces, the canonical mark renders in Dropbox Blue. A black-on-white monochrome variant is permitted; off-brand hues are not.\n",
      "when": {
        "backgroundColorScheme": "light"
      },
      "use": "logo-blue"
    },
    {
      "type": "contextRestriction",
      "target": "roles.colors.identity",
      "severity": "error",
      "rationale": "Dropbox's trademark guidance forbids use of the Dropbox name and mark in third-party company names, domains, and uses that imply affiliation or endorsement.\n",
      "forbiddenContexts": [
        "product-of-competitor",
        "merchandise",
        "endorsement-implication",
        "company-name-or-domain"
      ]
    },
    {
      "type": "enumMembership",
      "target": "typography.heading.fontWeight",
      "severity": "warning",
      "rationale": "Dropbox's editorial marketing surfaces render display headings in the medium-to-heavy band (500–800); lighter weights undermine the magazine-cover voice of the 2017 refresh.\n",
      "allowed": [
        "500",
        "600",
        "700",
        "800"
      ]
    },
    {
      "type": "compositionConstraint",
      "target": "roles.colors.identity",
      "severity": "recommendation",
      "rationale": "Dropbox Blue is calibrated to read on white, on warm off-white, and on near-black. Pairing it with an unrelated saturated hue breaks the brand's tightly-composed magazine-cover voice.\n",
      "pairsWith": [
        "dropbox-white",
        "dropbox-black",
        "dropbox-surface-light"
      ]
    },
    {
      "type": "accessibilityRequirement",
      "target": "*",
      "severity": "error",
      "rationale": "WCAG 2.1 Success Criterion 1.4.3 (Contrast Minimum) — Level AA. Dropbox-skinned surfaces must clear AA on body text.\n",
      "standard": "WCAG-AA",
      "criterion": "1.4.3"
    }
  ]
}