# Cohere

> `cohere@1.0.0`

Cohere is an enterprise AI company building the Command family of large language models, the Embed family of retrieval embeddings, and the Rerank reranking model — distributed via cloud APIs and on-prem deployment. The brand voice is enterprise-grounded and practitioner-first: model cards, retrieval benchmarks, and deployment guides over marketing slogans. Visually, Cohere's optical signature is a tropical three-stop gradient (coral → mauve → cobalt) painted across the brand's proprietary CohereColor display face, anchored to a near-black "Ink" canvas on product surfaces and a near-white "Paper" canvas on the marketing site. Typography is the proprietary CohereVariable / CohereText / CohereMono family with Space Grotesk and Inter as documented fallbacks.


**Tags:** `cohere`, `ai`, `llm`, `enterprise`, `brand`, `dark-first`, `gradient`, `coral`, `cobalt`

## Atoms

### Palette

**Cohere** · `cohere@1.0.0` · Proprietary — All Rights Reserved

> Cohere's brand palette as captured from the live marketing site (cohere.com). The brand's optical signature is a tropical three-stop gradient — coral (#FF7759) → mauve (#7670C5) → cobalt (#4C6EE6) — that travels across product surfaces and the CohereColor display face. Surrounding the gradient is a calibrated neutral system: a near-white "Paper" canvas in light mode and a near-black "Ink" canvas in dark mode (Command product surfaces use the dark Ink ground as their primary canvas). Secondary accent colors — a magenta-violet, a deep-jade, a navy, and an ember-red — appear in editorial and data-viz contexts but the coral-mauve-cobalt gradient is the dominant brand cue. 

### Fonts

| Role | Font | License | Classification |
|------|------|---------|----------------|
| `heading` | **Space Grotesk** `(space-grotesk@1.0.0)` | OFL-1.1 | sans-serif |
| `body` | **Space Grotesk** `(space-grotesk@1.0.0)` | OFL-1.1 | sans-serif |
| `mono` | **Geist Mono** `(geist-mono@1.0.0)` | OFL-1.1 | monospace |

## Swatches

| ID | Name | Value |
|----|------|-------|
| `ink-deep` | Ink Deep | `#101010` |
| `ink` | Ink | `#17171C` |
| `ink-elevated` | Ink Elevated | `#212121` |
| `ink-quiet` | Ink Quiet | `#2E2E2E` |
| `paper` | Paper | `#FAFAFA` |
| `paper-elevated` | Paper Elevated | `#F2F2F2` |
| `paper-quiet` | Paper Quiet | `#E0E0E0` |
| `coral` | Coral | `#FF7759` |
| `coral-soft` | Coral Soft | `#FFD9D0` |
| `coral-deep` | Coral Deep | `#CA492D` |
| `mauve` | Mauve | `#7670C5` |
| `cobalt` | Cobalt | `#4C6EE6` |
| `cobalt-soft` | Cobalt Soft | `#8FA6F9` |
| `cobalt-pale` | Cobalt Pale | `#E5EBFF` |
| `violet` | Violet | `#9B60AA` |
| `violet-soft` | Violet Soft | `#D18EE2` |
| `violet-pale` | Violet Pale | `#EDDAF4` |
| `jade` | Jade | `#355146` |
| `jade-soft` | Jade Soft | `#71867E` |
| `navy` | Navy | `#142253` |
| `navy-mid` | Navy Mid | `#2D4CB9` |
| `ember` | Ember | `#B30000` |
| `text-on-paper` | Text on Paper | `#17171C` |
| `text-secondary` | Text Secondary | `#616161` |
| `text-tertiary` | Text Tertiary | `#9CA3AF` |

## Mode role mappings

### Light mode

| Role | Swatch | Hex |
|------|--------|-----|
| `background` | `paper` | `#FAFAFA` |
| `surface` | `paper-elevated` | `#F2F2F2` |
| `surface-elevated` | `paper` | `#FAFAFA` |
| `text-primary` | `text-on-paper` | `#17171C` |
| `text-secondary` | `text-secondary` | `#616161` |
| `text-tertiary` | `text-tertiary` | `#9CA3AF` |
| `primary` | `coral` | `#FF7759` |
| `primary-hover` | `coral-deep` | `#CA492D` |
| `accent` | `cobalt` | `#4C6EE6` |
| `accent-hover` | `navy-mid` | `#2D4CB9` |
| `warning` | `coral-soft` | `#FFD9D0` |
| `warning-hover` | `coral` | `#FF7759` |
| `error` | `ember` | `#B30000` |
| `success` | `jade` | `#355146` |
| `border` | `paper-quiet` | `#E0E0E0` |

### Dark mode

| Role | Swatch | Hex |
|------|--------|-----|
| `background` | `ink` | `#17171C` |
| `surface` | `ink-elevated` | `#212121` |
| `surface-elevated` | `ink-quiet` | `#2E2E2E` |
| `text-primary` | `paper` | `#FAFAFA` |
| `text-secondary` | `paper-quiet` | `#E0E0E0` |
| `text-tertiary` | `text-tertiary` | `#9CA3AF` |
| `primary` | `coral` | `#FF7759` |
| `primary-hover` | `coral-deep` | `#CA492D` |
| `accent` | `cobalt-soft` | `#8FA6F9` |
| `accent-hover` | `cobalt` | `#4C6EE6` |
| `warning` | `coral-soft` | `#FFD9D0` |
| `warning-hover` | `coral` | `#FF7759` |
| `error` | `ember` | `#B30000` |
| `success` | `jade-soft` | `#71867E` |
| `border` | `ink-quiet` | `#2E2E2E` |

## Brand semantic roles

### Colors

| Role | Swatch | Hex |
|------|--------|-----|
| `identity` | `ink` | `#17171C` |
| `on-identity` | `paper` | `#FAFAFA` |
| `primary` | `coral` | `#FF7759` |
| `primary-hover` | `coral-deep` | `#CA492D` |
| `accent` | `cobalt` | `#4C6EE6` |
| `accent-hover` | `navy-mid` | `#2D4CB9` |
| `mark` | `coral` | `#FF7759` |
| `success` | `jade` | `#355146` |
| `warning` | `coral-soft` | `#FFD9D0` |
| `error` | `ember` | `#B30000` |
| `text-primary-light` | `text-on-paper` | `#17171C` |
| `text-primary-dark` | `paper` | `#FAFAFA` |
| `background-light` | `paper` | `#FAFAFA` |
| `background-dark` | `ink` | `#17171C` |
| `surface-light` | `paper-elevated` | `#F2F2F2` |
| `surface-dark` | `ink-elevated` | `#212121` |
| `text-secondary-light` | `text-secondary` | `#616161` |
| `text-tertiary-light` | `text-tertiary` | `#9CA3AF` |
| `border-light` | `paper-quiet` | `#E0E0E0` |
| `border-dark` | `ink-quiet` | `#2E2E2E` |

### Typography

| Role | Font role key |
|------|---------------|
| `display` | `heading` |
| `prose` | `body` |
| `code` | `mono` |

## Rules

### 🛑 error (6)

#### `contrastRatio` → `text-primary`

- **against:** `background`
- **minRatio:** `7`
- **standard:** `WCAG-AAA`

> Paper (#FAFAFA) on Ink (#17171C) gives roughly 17:1 — clears AAA decisively in both modes. Cohere's enterprise-reader posture, with long benchmark tables and model-card prose, justifies an AAA target rather than the AA floor. 

#### `colorChoice` → `roles.colors.primary`

- **allowed:** coral, coral-deep
- **forbidden:** mauve, cobalt, violet, ember, navy

> Coral (#FF7759) is the gradient origin and the dominant brand action color on cohere.com. Mauve and cobalt are the second and third gradient stops — they belong WITH coral as a ramp, not standing alone as the interactive primary. Violet, ember, and navy are editorial secondaries reserved for data viz and illustration accents. 

#### `colorChoice` → `roles.colors.identity`

- **allowed:** ink, ink-deep
- **forbidden:** paper, coral, cobalt, mauve

> Cohere's identity surface is the dark Ink canvas (#17171C) — Command product surfaces, the docs reader, and the hero gradient module all render on Ink ground. The marketing Paper canvas is the secondary mode. The gradient colors flow ACROSS the identity surface; they are never the identity ground themselves. 

#### `forbiddenTreatment` → `logo`

- **treatments:** stretched, rotated, drop-shadow, on-busy-photo, recolored-non-gradient, low-contrast-fill

> The Cohere wordmark and the coral-mauve-cobalt gradient are precise brand assets. The mark may carry the documented gradient fill, but arbitrary single-color recoloring, skewing, or drop-shadow effects conflict with the brand's precise, enterprise posture. 

#### `fontPairing` → `typography.display`

- **requires:** `prose`
- **minSizeRatio:** `1.5`

> CohereVariable serves both display and prose roles on cohere.com — the typographic hierarchy is established by size and weight within a single family. A 1.5× minimum display-to-prose size ratio preserves that hierarchy. 

#### `accessibilityRequirement` → `*`

- **standard:** `WCAG-AA`
- **criterion:** `1.4.3`

> WCAG 2.1 Success Criterion 1.4.3 (Contrast Minimum) — Level AA. The brand's Paper-and-Ink composition clears AA effortlessly; consumers must preserve the property when composing coral, mauve, or cobalt tints against either canvas. 

### ⚠️ warning (2)

#### `enumMembership` → `typography.heading.fontWeight`

- **allowed:** 400, 500, 600, 700

> The CohereVariable family is delivered on cohere.com with Regular (400), Medium (500), SemiBold (600), and Bold (700) cuts. Display weights outside this band are not in the licensed variable-font cut on the live site. 

#### `contextRestriction` → `roles.colors.accent`

- **forbiddenContexts:** large-fill, background, hero
- **allowedContexts:** link, focus-ring, data-viz-primary, gradient-stop

> Cobalt (#4C6EE6) is the gradient endpoint and appears as a link / focus state on cohere.com. Large cobalt background fills conflict with the brand's Ink-and-Paper canvas system where the gradient is a directional arc, not a flood fill. 

### 💡 recommendation (1)

#### `compositionConstraint` → `roles.colors.primary`

- **pairsWith:** ink, ink-deep, paper, mauve, cobalt
- **doesNotPairWith:** ember, violet, navy

> Coral reads cleanest against the dark Ink canvas, the light Paper canvas, or its sibling gradient stops (mauve, cobalt). Placing coral adjacent to ember, violet, or navy introduces chromatic conflict — the warm-red and the cool-violet fight for the same eye position without resolving into a ramp. 

## Provenance

- **Source:** <https://cohere.com/>
- **License:** `Proprietary — All Rights Reserved`
- **Attribution:** Cohere — visual identity captured from the deployed stylesheet on cohere.com (Tailwind utility-class palette and the proprietary CohereVariable / CohereText / CohereMono / CohereColor font-family stack). Cohere, Command, Embed, Rerank and associated marks are property of Cohere. 
- **Imported:** `2026-05-18`
- **Notes:** Derived from live site CSS at https://cohere.com/ on 2026-05-18; no public brand guide located. The proprietary CohereVariable family is declared on cohere.com via @font-face but is not publicly distributed; the live site stack falls back to Space Grotesk and Inter. This atom references space-grotesk@1 as the open-source rendering substitute for the sans/display role and geist-mono@1 as the substitute for the mono role. 

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*Generated by the brand-atoms converter. Source: `cohere@1.0.0` from the encyclopedia.*