{
  "id": "asana",
  "version": "1.0.0",
  "name": "Asana",
  "description": "Asana is a work-management platform built around tasks, projects, goals, and portfolios — \"where teams do their best work together.\" The brand voice is calm, organized, and human. Visually, the identity is carried by the three-dot Asana Coral mark (#F06A6A) on a clean white canvas with near-black body text and generous whitespace. Where competing work-management brands lean on blues and greens, Asana commits to a warm, distinctive coral.\n",
  "provenance": {
    "source": "https://asana.com/press",
    "license": "Proprietary — All Rights Reserved",
    "attribution": "Asana and the Asana logo are trademarks of Asana, Inc. The primary brand color Asana Coral (#F06A6A) is documented on Asana's press and brand resources. brand-atoms catalogues only the publicly documented signature color and authored neutrals; licensed application of the Asana name and mark is governed by Asana's brand-use guidance at asana.com/press.\n",
    "importedDate": "2026-05-18",
    "notes": "Asana's marketing pages render in a neutral humanist sans consistent with Inter; Inter is referenced here as the primary face and is already in the brand-atoms catalog. Asana also uses a documented supporting purple, but the exact published brand hex is not catalogued in the referenced palette to avoid fabrication; consumers needing it should pull from Asana's in-product brand documentation at consumption time.\n"
  },
  "tags": [
    "saas",
    "productivity",
    "asana",
    "work-management"
  ],
  "palette": {
    "ref": "asana@1.0.0",
    "swatches": [
      {
        "id": "asana-coral",
        "name": "Asana Coral",
        "value": "#F06A6A",
        "description": "Signature warm coral — the three-dot mark color. Primary brand accent used on the wordmark, the mark, and key brand surfaces.\n",
        "aliases": []
      },
      {
        "id": "asana-white",
        "name": "Asana White",
        "value": "#FFFFFF",
        "description": "Canvas on light surfaces; reversed wordmark fill.",
        "aliases": []
      },
      {
        "id": "asana-black",
        "name": "Asana Black",
        "value": "#1E1F21",
        "description": "Near-black body text on light backgrounds — Asana's marketing-page text tone.",
        "aliases": []
      },
      {
        "id": "asana-canvas-dark",
        "name": "Asana Canvas Dark",
        "value": "#1E1F21",
        "description": "Authored dark-mode canvas — neutral near-black aligned with body-text tone.",
        "aliases": []
      },
      {
        "id": "asana-surface-light",
        "name": "Asana Surface Light",
        "value": "#F6F4F2",
        "description": "Authored warm panel surface for light mode.",
        "aliases": []
      },
      {
        "id": "asana-surface-dark",
        "name": "Asana Surface Dark",
        "value": "#2D2E30",
        "description": "Authored elevated surface on dark mode.",
        "aliases": []
      },
      {
        "id": "asana-text-secondary",
        "name": "Asana Text Secondary",
        "value": "#6D6E6F",
        "description": "Authored secondary text — neutral mid-gray on light canvas.",
        "aliases": []
      },
      {
        "id": "asana-text-tertiary",
        "name": "Asana Text Tertiary",
        "value": "#9CA6AF",
        "description": "Authored tertiary / muted text.",
        "aliases": []
      },
      {
        "id": "asana-coral-hover",
        "name": "Asana Coral Hover",
        "value": "#F58A8A",
        "description": "Authored softer coral for hover / active states.",
        "aliases": []
      }
    ],
    "modes": {
      "light": {
        "roles": {
          "background": "asana-white",
          "surface": "asana-surface-light",
          "surface-elevated": "asana-white",
          "text-primary": "asana-black",
          "text-secondary": "asana-text-secondary",
          "text-tertiary": "asana-text-tertiary",
          "primary": "asana-coral",
          "primary-hover": "asana-coral-hover",
          "accent": "asana-coral",
          "accent-hover": "asana-coral-hover",
          "warning": "asana-coral",
          "warning-hover": "asana-coral-hover",
          "error": "asana-coral",
          "success": "asana-coral"
        }
      },
      "dark": {
        "roles": {
          "background": "asana-canvas-dark",
          "surface": "asana-surface-dark",
          "surface-elevated": "asana-surface-dark",
          "text-primary": "asana-white",
          "text-secondary": "asana-text-tertiary",
          "text-tertiary": "asana-text-secondary",
          "primary": "asana-coral",
          "primary-hover": "asana-coral-hover",
          "accent": "asana-coral",
          "accent-hover": "asana-coral-hover",
          "warning": "asana-coral",
          "warning-hover": "asana-coral-hover",
          "error": "asana-coral",
          "success": "asana-coral"
        }
      }
    }
  },
  "fonts": [
    {
      "role": "heading",
      "ref": "inter@1.0.0",
      "family": "Inter",
      "classification": "sans-serif",
      "source": {
        "kind": "google-fonts",
        "family": "Inter",
        "url": "https://fonts.googleapis.com/css2?family=Inter:ital,opsz,wght@0,14..32,100..900;1,14..32,100..900&display=swap"
      },
      "fallbackStack": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ],
      "availableStyles": [
        {
          "weight": 100,
          "style": "normal"
        },
        {
          "weight": 100,
          "style": "italic"
        },
        {
          "weight": 200,
          "style": "normal"
        },
        {
          "weight": 200,
          "style": "italic"
        },
        {
          "weight": 300,
          "style": "normal"
        },
        {
          "weight": 300,
          "style": "italic"
        },
        {
          "weight": 400,
          "style": "normal"
        },
        {
          "weight": 400,
          "style": "italic"
        },
        {
          "weight": 500,
          "style": "normal"
        },
        {
          "weight": 500,
          "style": "italic"
        },
        {
          "weight": 600,
          "style": "normal"
        },
        {
          "weight": 600,
          "style": "italic"
        },
        {
          "weight": 700,
          "style": "normal"
        },
        {
          "weight": 700,
          "style": "italic"
        },
        {
          "weight": 800,
          "style": "normal"
        },
        {
          "weight": 800,
          "style": "italic"
        },
        {
          "weight": 900,
          "style": "normal"
        },
        {
          "weight": 900,
          "style": "italic"
        }
      ]
    },
    {
      "role": "body",
      "ref": "inter@1.0.0",
      "family": "Inter",
      "classification": "sans-serif",
      "source": {
        "kind": "google-fonts",
        "family": "Inter",
        "url": "https://fonts.googleapis.com/css2?family=Inter:ital,opsz,wght@0,14..32,100..900;1,14..32,100..900&display=swap"
      },
      "fallbackStack": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ],
      "availableStyles": [
        {
          "weight": 100,
          "style": "normal"
        },
        {
          "weight": 100,
          "style": "italic"
        },
        {
          "weight": 200,
          "style": "normal"
        },
        {
          "weight": 200,
          "style": "italic"
        },
        {
          "weight": 300,
          "style": "normal"
        },
        {
          "weight": 300,
          "style": "italic"
        },
        {
          "weight": 400,
          "style": "normal"
        },
        {
          "weight": 400,
          "style": "italic"
        },
        {
          "weight": 500,
          "style": "normal"
        },
        {
          "weight": 500,
          "style": "italic"
        },
        {
          "weight": 600,
          "style": "normal"
        },
        {
          "weight": 600,
          "style": "italic"
        },
        {
          "weight": 700,
          "style": "normal"
        },
        {
          "weight": 700,
          "style": "italic"
        },
        {
          "weight": 800,
          "style": "normal"
        },
        {
          "weight": 800,
          "style": "italic"
        },
        {
          "weight": 900,
          "style": "normal"
        },
        {
          "weight": 900,
          "style": "italic"
        }
      ]
    },
    {
      "role": "mono",
      "ref": "jetbrainsmono-nerdfont@1.0.0",
      "family": "JetBrainsMono Nerd Font",
      "classification": "monospace",
      "source": {
        "kind": "external",
        "family": "JetBrainsMono Nerd Font",
        "notes": "Nerd-Font-patched build of JetBrains Mono. Not available via Google Fonts. Download woff2/ttf files from the Nerd Fonts GitHub release and self-host, or install system-wide for terminal/IDE use.\n"
      },
      "fallbackStack": [
        "JetBrains Mono",
        "Fira Code",
        "Menlo",
        "Monaco",
        "Consolas",
        "Liberation Mono",
        "monospace"
      ],
      "availableStyles": [
        {
          "weight": 100,
          "style": "normal"
        },
        {
          "weight": 100,
          "style": "italic"
        },
        {
          "weight": 200,
          "style": "normal"
        },
        {
          "weight": 200,
          "style": "italic"
        },
        {
          "weight": 300,
          "style": "normal"
        },
        {
          "weight": 300,
          "style": "italic"
        },
        {
          "weight": 400,
          "style": "normal"
        },
        {
          "weight": 400,
          "style": "italic"
        },
        {
          "weight": 500,
          "style": "normal"
        },
        {
          "weight": 500,
          "style": "italic"
        },
        {
          "weight": 600,
          "style": "normal"
        },
        {
          "weight": 600,
          "style": "italic"
        },
        {
          "weight": 700,
          "style": "normal"
        },
        {
          "weight": 700,
          "style": "italic"
        },
        {
          "weight": 800,
          "style": "normal"
        },
        {
          "weight": 800,
          "style": "italic"
        }
      ]
    }
  ],
  "roles": {
    "colors": {
      "identity": "asana-coral",
      "on-identity": "asana-white",
      "primary": "asana-coral",
      "primary-hover": "asana-coral-hover",
      "accent": "asana-coral",
      "accent-hover": "asana-coral-hover",
      "success": "asana-coral",
      "warning": "asana-coral",
      "error": "asana-coral",
      "background-light": "asana-white",
      "background-dark": "asana-canvas-dark",
      "surface-light": "asana-surface-light",
      "surface-dark": "asana-surface-dark",
      "text-primary-light": "asana-black",
      "text-primary-dark": "asana-white"
    },
    "typography": {
      "display": "heading",
      "prose": "body",
      "code": "mono"
    }
  },
  "assets": [],
  "rules": [
    {
      "type": "colorChoice",
      "target": "logo.mark",
      "severity": "error",
      "rationale": "The Asana three-dot mark is rendered in Asana Coral on light surfaces and in white on dark surfaces. Recoloring the mark into off-brand hues violates Asana's brand-use guidance.\n",
      "allowed": [
        "asana-coral",
        "asana-white",
        "asana-black"
      ],
      "forbidden": [
        "any-non-brand-color"
      ]
    },
    {
      "type": "forbiddenTreatment",
      "target": "logo",
      "severity": "error",
      "rationale": "Asana's brand resources prohibit stretching, rotating, recoloring, or applying decorative effects to the three-dot mark. The geometry and color of the mark are fixed.\n",
      "treatments": [
        "stretched",
        "rotated",
        "recolored",
        "drop-shadow",
        "on-busy-photo",
        "gradient-fill"
      ]
    },
    {
      "type": "contrastRatio",
      "target": "text-primary",
      "severity": "error",
      "rationale": "WCAG 2.1 Level AA contrast minimum for body text. Asana Black (#1E1F21) on Asana White (#FFFFFF) clears AA comfortably.\n",
      "against": "background",
      "minRatio": 4.5,
      "standard": "WCAG-AA"
    },
    {
      "type": "variantSelection",
      "target": "logo",
      "severity": "error",
      "rationale": "On dark surfaces, use the light-fill three-dot variant; do not place the coral mark on a busy or dark canvas where the three dots fail contrast.\n",
      "when": {
        "backgroundColorScheme": "dark"
      },
      "use": "logo-light"
    },
    {
      "type": "contextRestriction",
      "target": "roles.colors.identity",
      "severity": "error",
      "rationale": "Asana's trademark guidance forbids use of the Asana name and mark in third-party company names, domains, and uses that imply affiliation or endorsement.\n",
      "forbiddenContexts": [
        "product-of-competitor",
        "merchandise",
        "endorsement-implication",
        "company-name-or-domain"
      ]
    },
    {
      "type": "compositionConstraint",
      "target": "roles.colors.identity",
      "severity": "recommendation",
      "rationale": "Asana Coral is calibrated to read on white, on warm off-white, and on near-black. Pairing it with another saturated hue at the same weight breaks the calm typographic voice of the brand surface.\n",
      "pairsWith": [
        "asana-white",
        "asana-black",
        "asana-surface-light"
      ]
    },
    {
      "type": "enumMembership",
      "target": "typography.heading.fontWeight",
      "severity": "warning",
      "rationale": "Asana's marketing surfaces render headings in the 500–700 band; lighter weights undermine the confident, organized voice of the brand.\n",
      "allowed": [
        "500",
        "600",
        "700"
      ]
    },
    {
      "type": "numericRatio",
      "target": "typography.body.lineHeight",
      "severity": "recommendation",
      "rationale": "Asana's product surface reads with disciplined line-height in the 1.4–1.65 band. Tighter values feel cramped; looser values break the calm, organized rhythm.\n",
      "min": 1.4,
      "max": 1.65
    },
    {
      "type": "accessibilityRequirement",
      "target": "*",
      "severity": "error",
      "rationale": "WCAG 2.1 Success Criterion 1.4.3 (Contrast Minimum) — Level AA. Asana-skinned surfaces must clear AA on body text.\n",
      "standard": "WCAG-AA",
      "criterion": "1.4.3"
    }
  ]
}