# AMD

> `amd@1.0.0`

Advanced Micro Devices, Inc. (AMD) is the silicon company behind Ryzen CPUs, Radeon GPUs, EPYC data-center processors, and Threadripper workstation parts — the long-running counterweight to Intel and, in graphics, to NVIDIA. The corporate identity is built around a single mark — the lowercase "amd" wordmark inside the AMD Arrow — in AMD Red (#ED1C24) on white, or in white- on-red. The marketing voice on amd.com is dark-first: a near- black canvas under product hero modules with white type and the red used as a CTA and emphasis accent.


**Tags:** `amd`, `hardware`, `cpu`, `gpu`, `silicon`, `semiconductor`, `red`

## Atoms

### Palette

**AMD** · `amd@1.0.0` · Proprietary — All Rights Reserved

> AMD (Advanced Micro Devices) is a silicon company whose corporate identity is anchored on a saturated red — the wordmark color and the only chromatic primary in the system. The supporting palette on amd.com is a near-black canvas (#1a1a1b) under the marketing voice, a small neutral ramp (#27282b through #f1f1f2) for surfaces and rules, and a cooler "AMD Blue" (#0051c6) reserved for partner / link contexts. A Bootstrap-derived danger red (#dc3545) appears for system error states distinct from the brand red. 

### Fonts

| Role | Font | License | Classification |
|------|------|---------|----------------|
| `heading` | **Inter** `(inter@1.0.0)` | OFL-1.1 | sans-serif |
| `body` | **Inter** `(inter@1.0.0)` | OFL-1.1 | sans-serif |
| `mono` | **JetBrainsMono Nerd Font** `(jetbrainsmono-nerdfont@1.0.0)` | OFL-1.1 | monospace |

## Swatches

| ID | Name | Value |
|----|------|-------|
| `amd-red` | AMD Red | `#ED1C24` |
| `black` | Black | `#1A1A1B` |
| `charcoal` | Charcoal | `#27282B` |
| `white` | White | `#FFFFFF` |
| `gray-100` | Gray 100 | `#F1F1F2` |
| `gray-200` | Gray 200 | `#E1E1E2` |
| `gray-300` | Gray 300 | `#DEE2E6` |
| `gray-500` | Gray 500 | `#9D9FA2` |
| `gray-600` | Gray 600 | `#747579` |
| `gray-700` | Gray 700 | `#636466` |
| `amd-blue` | AMD Blue | `#0051C6` |
| `danger` | Danger Red | `#DC3545` |

## Mode role mappings

### Light mode

| Role | Swatch | Hex |
|------|--------|-----|
| `background` | `white` | `#FFFFFF` |
| `surface` | `gray-100` | `#F1F1F2` |
| `surface-elevated` | `white` | `#FFFFFF` |
| `text-primary` | `charcoal` | `#27282B` |
| `text-secondary` | `gray-700` | `#636466` |
| `text-tertiary` | `gray-500` | `#9D9FA2` |
| `primary` | `amd-red` | `#ED1C24` |
| `primary-hover` | `amd-red` | `#ED1C24` |
| `accent` | `amd-blue` | `#0051C6` |
| `accent-hover` | `amd-blue` | `#0051C6` |
| `error` | `danger` | `#DC3545` |
| `border` | `gray-300` | `#DEE2E6` |

### Dark mode

| Role | Swatch | Hex |
|------|--------|-----|
| `background` | `black` | `#1A1A1B` |
| `surface` | `charcoal` | `#27282B` |
| `surface-elevated` | `charcoal` | `#27282B` |
| `text-primary` | `white` | `#FFFFFF` |
| `text-secondary` | `gray-200` | `#E1E1E2` |
| `text-tertiary` | `gray-500` | `#9D9FA2` |
| `primary` | `amd-red` | `#ED1C24` |
| `primary-hover` | `amd-red` | `#ED1C24` |
| `accent` | `amd-blue` | `#0051C6` |
| `accent-hover` | `amd-blue` | `#0051C6` |
| `error` | `danger` | `#DC3545` |
| `border` | `charcoal` | `#27282B` |

## Brand semantic roles

### Colors

| Role | Swatch | Hex |
|------|--------|-----|
| `identity` | `black` | `#1A1A1B` |
| `on-identity` | `white` | `#FFFFFF` |
| `primary` | `amd-red` | `#ED1C24` |
| `primary-hover` | `amd-red` | `#ED1C24` |
| `accent` | `amd-blue` | `#0051C6` |
| `mark` | `amd-red` | `#ED1C24` |
| `error` | `danger` | `#DC3545` |
| `background-light` | `white` | `#FFFFFF` |
| `background-dark` | `black` | `#1A1A1B` |
| `surface-light` | `gray-100` | `#F1F1F2` |
| `surface-dark` | `charcoal` | `#27282B` |
| `text-primary-light` | `charcoal` | `#27282B` |
| `text-primary-dark` | `white` | `#FFFFFF` |
| `text-secondary-light` | `gray-700` | `#636466` |
| `text-tertiary-light` | `gray-500` | `#9D9FA2` |
| `border-light` | `gray-300` | `#DEE2E6` |

### Typography

| Role | Font role key |
|------|---------------|
| `display` | `heading` |
| `prose` | `body` |
| `code` | `mono` |

## Rules

### 🛑 error (6)

#### `colorChoice` → `roles.colors.mark`

- **allowed:** amd-red, white, black
- **forbidden:** amd-blue, gray-300, gray-500, gray-700, danger

> The AMD wordmark and Arrow appear in AMD Red (#ED1C24) on light surfaces, or in white-on-red / white-on-black on dark surfaces. The system error red (#DC3545) is visually adjacent but distinct from the brand mark and must not stand in for it. 

#### `forbiddenTreatment` → `logo`

- **treatments:** stretched, rotated, recolored, drop-shadow, gradient-fill, on-busy-photo, outlined

> The AMD identity is a fixed-proportion wordmark plus arrow. Recoloring (e.g., filling the mark with AMD Blue), skewing, gradient-filling, or placing the mark on a busy photo conflicts with the corporate identity as it appears on the live site. 

#### `contrastRatio` → `text-primary`

- **against:** `background`
- **minRatio:** `4.5`
- **standard:** `WCAG-AA`

> White (#FFFFFF) on the near-black canvas (#1A1A1B) gives ~20:1 — clears AA at the body-text floor decisively. The dark-first marketing posture is built around this high- contrast pairing. 

#### `colorChoice` → `roles.colors.primary`

- **allowed:** amd-red
- **forbidden:** amd-blue, danger, charcoal, gray-700

> AMD Red (#ED1C24) is the brand's sole identity primary. AMD Blue is a secondary partner / link color, not the primary action color. The danger red is reserved for destructive UI states and must not be substituted for the brand red. 

#### `contextRestriction` → `roles.colors.error`

- **forbiddenContexts:** marketing-headline, hero-background, cta
- **allowedContexts:** error-state, destructive-action

> Danger Red (#DC3545) is the system error / destructive accent inherited from the Bootstrap ramp on amd.com. It is not a CTA color and must not appear in marketing context — the brand AMD Red occupies that role, and confusing the two collapses the destructive-state affordance. 

#### `accessibilityRequirement` → `*`

- **standard:** `WCAG-AA`
- **criterion:** `1.4.3`

> WCAG 2.1 Success Criterion 1.4.3 (Contrast Minimum) — Level AA. AMD Red on white measures ~4.6:1 (clears AA body text by a narrow margin); white on AMD Red measures ~4.6:1 in reverse. AA is the appropriate target for a high-saturation brand red of this hue. 

### 💡 recommendation (2)

#### `compositionConstraint` → `roles.colors.primary`

- **pairsWith:** white, black, charcoal, gray-100
- **doesNotPairWith:** amd-blue, danger

> AMD Red reads cleanest against neutrals — white, the near- black canvas, or the gray-100 surface. Pairing it adjacent to the secondary AMD Blue creates a red-blue clash without hierarchy resolution, and pairing it adjacent to the danger red is ambiguous semantically. 

#### `fontPairing` → `typography.display`

- **requires:** `prose`
- **minSizeRatio:** `1.3`

> AMD's marketing surfaces use a single sans family for both display and body, distinguished by size and weight rather than two families. Maintain at least a 1.3× ratio between display and prose to preserve hierarchy when one family carries both roles. 

## Provenance

- **Source:** <https://www.amd.com/>
- **License:** `Proprietary — All Rights Reserved`
- **Attribution:** Advanced Micro Devices, Inc. — identity values captured from the deployed stylesheet on amd.com (clientlib-webpack.min.css color declarations). AMD, the AMD Arrow, Ryzen, Radeon, EPYC, Threadripper, and Instinct are trademarks of Advanced Micro Devices, Inc. 
- **Imported:** `2026-05-18`
- **Notes:** Derived from live site CSS at https://www.amd.com/ on 2026-05-18; the published brand-resources page is not publicly accessible. The AMD wordmark uses a proprietary typeface; this atom references Inter@1 as the open-source rendering substitute. Scope is the parent corporate identity only — Ryzen, Radeon, EPYC, and Threadripper sub- brands are deferred to their own atoms. assets: [] per the encyclopedia's trademark-redistribution policy. 

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*Generated by the brand-atoms converter. Source: `amd@1.0.0` from the encyclopedia.*