{
  "id": "amd",
  "version": "1.0.0",
  "name": "AMD",
  "description": "Advanced Micro Devices, Inc. (AMD) is the silicon company behind Ryzen CPUs, Radeon GPUs, EPYC data-center processors, and Threadripper workstation parts — the long-running counterweight to Intel and, in graphics, to NVIDIA. The corporate identity is built around a single mark — the lowercase \"amd\" wordmark inside the AMD Arrow — in AMD Red (#ED1C24) on white, or in white- on-red. The marketing voice on amd.com is dark-first: a near- black canvas under product hero modules with white type and the red used as a CTA and emphasis accent.\n",
  "provenance": {
    "source": "https://www.amd.com/",
    "license": "Proprietary — All Rights Reserved",
    "attribution": "Advanced Micro Devices, Inc. — identity values captured from the deployed stylesheet on amd.com (clientlib-webpack.min.css color declarations). AMD, the AMD Arrow, Ryzen, Radeon, EPYC, Threadripper, and Instinct are trademarks of Advanced Micro Devices, Inc.\n",
    "importedDate": "2026-05-18",
    "notes": "Derived from live site CSS at https://www.amd.com/ on 2026-05-18; the published brand-resources page is not publicly accessible. The AMD wordmark uses a proprietary typeface; this atom references Inter@1 as the open-source rendering substitute. Scope is the parent corporate identity only — Ryzen, Radeon, EPYC, and Threadripper sub- brands are deferred to their own atoms. assets: [] per the encyclopedia's trademark-redistribution policy.\n"
  },
  "tags": [
    "amd",
    "hardware",
    "cpu",
    "gpu",
    "silicon",
    "semiconductor",
    "red"
  ],
  "palette": {
    "ref": "amd@1.0.0",
    "swatches": [
      {
        "id": "amd-red",
        "name": "AMD Red",
        "value": "#ED1C24",
        "description": "The signature AMD wordmark red. The brand's identity color and the only chromatic primary in the system.\n",
        "aliases": []
      },
      {
        "id": "black",
        "name": "Black",
        "value": "#1A1A1B",
        "description": "Near-black page canvas on amd.com's marketing surfaces. Primary background in the brand's dark posture.\n",
        "aliases": []
      },
      {
        "id": "charcoal",
        "name": "Charcoal",
        "value": "#27282B",
        "description": "Elevated surface on the dark canvas; titles in light mode.\n",
        "aliases": []
      },
      {
        "id": "white",
        "name": "White",
        "value": "#FFFFFF",
        "description": "Page canvas on light-mode surfaces; text on the dark canvas.\n",
        "aliases": []
      },
      {
        "id": "gray-100",
        "name": "Gray 100",
        "value": "#F1F1F2",
        "description": "Light-mode surface tint; quiet background.",
        "aliases": []
      },
      {
        "id": "gray-200",
        "name": "Gray 200",
        "value": "#E1E1E2",
        "description": "Subtitle / body text on the dark canvas.",
        "aliases": []
      },
      {
        "id": "gray-300",
        "name": "Gray 300",
        "value": "#DEE2E6",
        "description": "Border on light-mode surfaces.",
        "aliases": []
      },
      {
        "id": "gray-500",
        "name": "Gray 500",
        "value": "#9D9FA2",
        "description": "Placeholder / divider; tertiary text on dark.",
        "aliases": []
      },
      {
        "id": "gray-600",
        "name": "Gray 600",
        "value": "#747579",
        "description": "Mid-gray for inactive controls.",
        "aliases": []
      },
      {
        "id": "gray-700",
        "name": "Gray 700",
        "value": "#636466",
        "description": "Secondary text / placeholder on light canvas.",
        "aliases": []
      },
      {
        "id": "amd-blue",
        "name": "AMD Blue",
        "value": "#0051C6",
        "description": "Cooler blue used in partner / link contexts on the live site. A secondary accent, not the brand primary.\n",
        "aliases": []
      },
      {
        "id": "danger",
        "name": "Danger Red",
        "value": "#DC3545",
        "description": "System error red for destructive / failure states. Visually distinct from AMD Red so that the brand mark does not read as \"error\" inside the product UI.\n",
        "aliases": []
      }
    ],
    "modes": {
      "light": {
        "roles": {
          "background": "white",
          "surface": "gray-100",
          "surface-elevated": "white",
          "text-primary": "charcoal",
          "text-secondary": "gray-700",
          "text-tertiary": "gray-500",
          "primary": "amd-red",
          "primary-hover": "amd-red",
          "accent": "amd-blue",
          "accent-hover": "amd-blue",
          "error": "danger",
          "border": "gray-300"
        }
      },
      "dark": {
        "roles": {
          "background": "black",
          "surface": "charcoal",
          "surface-elevated": "charcoal",
          "text-primary": "white",
          "text-secondary": "gray-200",
          "text-tertiary": "gray-500",
          "primary": "amd-red",
          "primary-hover": "amd-red",
          "accent": "amd-blue",
          "accent-hover": "amd-blue",
          "error": "danger",
          "border": "charcoal"
        }
      }
    }
  },
  "fonts": [
    {
      "role": "heading",
      "ref": "inter@1.0.0",
      "family": "Inter",
      "classification": "sans-serif",
      "source": {
        "kind": "google-fonts",
        "family": "Inter",
        "url": "https://fonts.googleapis.com/css2?family=Inter:ital,opsz,wght@0,14..32,100..900;1,14..32,100..900&display=swap"
      },
      "fallbackStack": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ],
      "availableStyles": [
        {
          "weight": 100,
          "style": "normal"
        },
        {
          "weight": 100,
          "style": "italic"
        },
        {
          "weight": 200,
          "style": "normal"
        },
        {
          "weight": 200,
          "style": "italic"
        },
        {
          "weight": 300,
          "style": "normal"
        },
        {
          "weight": 300,
          "style": "italic"
        },
        {
          "weight": 400,
          "style": "normal"
        },
        {
          "weight": 400,
          "style": "italic"
        },
        {
          "weight": 500,
          "style": "normal"
        },
        {
          "weight": 500,
          "style": "italic"
        },
        {
          "weight": 600,
          "style": "normal"
        },
        {
          "weight": 600,
          "style": "italic"
        },
        {
          "weight": 700,
          "style": "normal"
        },
        {
          "weight": 700,
          "style": "italic"
        },
        {
          "weight": 800,
          "style": "normal"
        },
        {
          "weight": 800,
          "style": "italic"
        },
        {
          "weight": 900,
          "style": "normal"
        },
        {
          "weight": 900,
          "style": "italic"
        }
      ]
    },
    {
      "role": "body",
      "ref": "inter@1.0.0",
      "family": "Inter",
      "classification": "sans-serif",
      "source": {
        "kind": "google-fonts",
        "family": "Inter",
        "url": "https://fonts.googleapis.com/css2?family=Inter:ital,opsz,wght@0,14..32,100..900;1,14..32,100..900&display=swap"
      },
      "fallbackStack": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ],
      "availableStyles": [
        {
          "weight": 100,
          "style": "normal"
        },
        {
          "weight": 100,
          "style": "italic"
        },
        {
          "weight": 200,
          "style": "normal"
        },
        {
          "weight": 200,
          "style": "italic"
        },
        {
          "weight": 300,
          "style": "normal"
        },
        {
          "weight": 300,
          "style": "italic"
        },
        {
          "weight": 400,
          "style": "normal"
        },
        {
          "weight": 400,
          "style": "italic"
        },
        {
          "weight": 500,
          "style": "normal"
        },
        {
          "weight": 500,
          "style": "italic"
        },
        {
          "weight": 600,
          "style": "normal"
        },
        {
          "weight": 600,
          "style": "italic"
        },
        {
          "weight": 700,
          "style": "normal"
        },
        {
          "weight": 700,
          "style": "italic"
        },
        {
          "weight": 800,
          "style": "normal"
        },
        {
          "weight": 800,
          "style": "italic"
        },
        {
          "weight": 900,
          "style": "normal"
        },
        {
          "weight": 900,
          "style": "italic"
        }
      ]
    },
    {
      "role": "mono",
      "ref": "jetbrainsmono-nerdfont@1.0.0",
      "family": "JetBrainsMono Nerd Font",
      "classification": "monospace",
      "source": {
        "kind": "external",
        "family": "JetBrainsMono Nerd Font",
        "notes": "Nerd-Font-patched build of JetBrains Mono. Not available via Google Fonts. Download woff2/ttf files from the Nerd Fonts GitHub release and self-host, or install system-wide for terminal/IDE use.\n"
      },
      "fallbackStack": [
        "JetBrains Mono",
        "Fira Code",
        "Menlo",
        "Monaco",
        "Consolas",
        "Liberation Mono",
        "monospace"
      ],
      "availableStyles": [
        {
          "weight": 100,
          "style": "normal"
        },
        {
          "weight": 100,
          "style": "italic"
        },
        {
          "weight": 200,
          "style": "normal"
        },
        {
          "weight": 200,
          "style": "italic"
        },
        {
          "weight": 300,
          "style": "normal"
        },
        {
          "weight": 300,
          "style": "italic"
        },
        {
          "weight": 400,
          "style": "normal"
        },
        {
          "weight": 400,
          "style": "italic"
        },
        {
          "weight": 500,
          "style": "normal"
        },
        {
          "weight": 500,
          "style": "italic"
        },
        {
          "weight": 600,
          "style": "normal"
        },
        {
          "weight": 600,
          "style": "italic"
        },
        {
          "weight": 700,
          "style": "normal"
        },
        {
          "weight": 700,
          "style": "italic"
        },
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          "weight": 800,
          "style": "normal"
        },
        {
          "weight": 800,
          "style": "italic"
        }
      ]
    }
  ],
  "roles": {
    "colors": {
      "identity": "black",
      "on-identity": "white",
      "primary": "amd-red",
      "primary-hover": "amd-red",
      "accent": "amd-blue",
      "mark": "amd-red",
      "error": "danger",
      "background-light": "white",
      "background-dark": "black",
      "surface-light": "gray-100",
      "surface-dark": "charcoal",
      "text-primary-light": "charcoal",
      "text-primary-dark": "white",
      "text-secondary-light": "gray-700",
      "text-tertiary-light": "gray-500",
      "border-light": "gray-300"
    },
    "typography": {
      "display": "heading",
      "prose": "body",
      "code": "mono"
    }
  },
  "assets": [],
  "rules": [
    {
      "type": "colorChoice",
      "target": "roles.colors.mark",
      "severity": "error",
      "rationale": "The AMD wordmark and Arrow appear in AMD Red (#ED1C24) on light surfaces, or in white-on-red / white-on-black on dark surfaces. The system error red (#DC3545) is visually adjacent but distinct from the brand mark and must not stand in for it.\n",
      "allowed": [
        "amd-red",
        "white",
        "black"
      ],
      "forbidden": [
        "amd-blue",
        "gray-300",
        "gray-500",
        "gray-700",
        "danger"
      ]
    },
    {
      "type": "forbiddenTreatment",
      "target": "logo",
      "severity": "error",
      "rationale": "The AMD identity is a fixed-proportion wordmark plus arrow. Recoloring (e.g., filling the mark with AMD Blue), skewing, gradient-filling, or placing the mark on a busy photo conflicts with the corporate identity as it appears on the live site.\n",
      "treatments": [
        "stretched",
        "rotated",
        "recolored",
        "drop-shadow",
        "gradient-fill",
        "on-busy-photo",
        "outlined"
      ]
    },
    {
      "type": "contrastRatio",
      "target": "text-primary",
      "severity": "error",
      "rationale": "White (#FFFFFF) on the near-black canvas (#1A1A1B) gives ~20:1 — clears AA at the body-text floor decisively. The dark-first marketing posture is built around this high- contrast pairing.\n",
      "against": "background",
      "minRatio": 4.5,
      "standard": "WCAG-AA"
    },
    {
      "type": "colorChoice",
      "target": "roles.colors.primary",
      "severity": "error",
      "rationale": "AMD Red (#ED1C24) is the brand's sole identity primary. AMD Blue is a secondary partner / link color, not the primary action color. The danger red is reserved for destructive UI states and must not be substituted for the brand red.\n",
      "allowed": [
        "amd-red"
      ],
      "forbidden": [
        "amd-blue",
        "danger",
        "charcoal",
        "gray-700"
      ]
    },
    {
      "type": "contextRestriction",
      "target": "roles.colors.error",
      "severity": "error",
      "rationale": "Danger Red (#DC3545) is the system error / destructive accent inherited from the Bootstrap ramp on amd.com. It is not a CTA color and must not appear in marketing context — the brand AMD Red occupies that role, and confusing the two collapses the destructive-state affordance.\n",
      "allowedContexts": [
        "error-state",
        "destructive-action"
      ],
      "forbiddenContexts": [
        "marketing-headline",
        "hero-background",
        "cta"
      ]
    },
    {
      "type": "accessibilityRequirement",
      "target": "*",
      "severity": "error",
      "rationale": "WCAG 2.1 Success Criterion 1.4.3 (Contrast Minimum) — Level AA. AMD Red on white measures ~4.6:1 (clears AA body text by a narrow margin); white on AMD Red measures ~4.6:1 in reverse. AA is the appropriate target for a high-saturation brand red of this hue.\n",
      "standard": "WCAG-AA",
      "criterion": "1.4.3"
    },
    {
      "type": "compositionConstraint",
      "target": "roles.colors.primary",
      "severity": "recommendation",
      "rationale": "AMD Red reads cleanest against neutrals — white, the near- black canvas, or the gray-100 surface. Pairing it adjacent to the secondary AMD Blue creates a red-blue clash without hierarchy resolution, and pairing it adjacent to the danger red is ambiguous semantically.\n",
      "pairsWith": [
        "white",
        "black",
        "charcoal",
        "gray-100"
      ],
      "doesNotPairWith": [
        "amd-blue",
        "danger"
      ]
    },
    {
      "type": "fontPairing",
      "target": "typography.display",
      "severity": "recommendation",
      "rationale": "AMD's marketing surfaces use a single sans family for both display and body, distinguished by size and weight rather than two families. Maintain at least a 1.3× ratio between display and prose to preserve hierarchy when one family carries both roles.\n",
      "requires": "prose",
      "minSizeRatio": 1.3
    }
  ]
}